Apple outdid itself with this year’s releases. The tech behemoth unveiled the newest version of its earbuds, the AirPods Pro 3, as well as an exciting new lineup of smartwatches and the sleek new iPhone 17 series. These new items from Apple make great holiday gifts. But they don’t usually come cheap.
In addition to upgrading its flagship phone, Apple also introduced its first ultrathin smartphone — theiPhone Air. This is in addition to the upgraded base model Phone 17, the excellent iPhone 17 Pro and the high-end iPhone 17 Pro Max. To make upgrading easy for you, our CNET shopping team combed through carriers and retailers to help you grab an iPhone 17 series phone for less. With the right deal, you might not have to pay for Apple’s latest smartphone at all.
Apple and major carriers such as AT&T, T-Mobile and Verizon are offering some serious savings right now, including a chance to grab select models free with a new line or an eligible trade-in. To help you make the most of these discounts before they’re gone, we’ve rounded up all the best offers below.
We’ll continue to update this page as deals come and go, so be sure to check back often. And don’t forget to upgrade to a compatible case to help protect your new phone, or snatch up one of these must-have phone accessories.
Buying a new iPhone 17? Check out the best deals on Apple accessories, including the Apple Watch Series 11, SE 3, and Ultra 3, as well as the AirPods Pro 3.
Best iPhone 17 deals
Apple iPhone 17 at the Apple store
You can order the iPhone 17 at Apple right now. Plus, if you have an older device, you can get between $40 and $670 in trade-in credit when you trade in an iPhone 13 Pro or newer. You’ll also get 3% cash back if you purchase with your Apple Card.* Plus, Apple partners with carriers like AT&T, Verizon, T-Mobile and Boost Mobile, which offer an enhanced trade-in credit of up to $999 if you’re looking for a service plan.
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Save up to $670 with trade-in, up to $999 with carrier
Apple iPhone 17 at Xfinity Mobile
If you have the Unlimited Premium plan, you can get $830 off any phone in the new iPhone 17 lineup. To get this deal, you’ll need to trade in a qualifying phone and either add a line or upgrade an existing one. This means you’ll basically get the iPhone 17, iPhone 17 Air or iPhone 17 Pro free.
This product has been independently, editorially selected by our expert deals team. The company has paid for highlighted placement on this page.
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Up to $830 off any new iPhone 17
AT&T is offering up to $830 off the iPhone 17 when you trade in an old phone. You’ll receive the savings via 36 monthly credits on your bill
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Save up to $830 when trading in
Apple iPhone 17 at Visible
Visible isn’t currently offering any direct discounts on the iPhone 17. However, it has a trade-in program that can reduce the overall cost of your phone. A good number of colors and sizes of the iPhone 17 are currently sold out at Visible, so you will keep an eye on any restocks.
Apple iPhone 17 at T-Mobile
T-Mobile customers can get the iPhone 17 free with an eligible trade-in, as long as they’re on an Experience Beyond or Go5G Next plan. Those on most other plans will get up to $300 in trade-in credit. You can also get this phone free when you switch to T-Mobile and add a line on an Experience Beyond or Go5G Next plan. A new line and a trade-in also get you this phone free. These offers will be applied as bill credits over a 24-month period. Cancel before this, and you’ll owe any unpaid balance.
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Free with trade-in or new line
Apple iPhone 17 at Verizon
Get up to $830 off when you sign up for a new line on the Unlimited Plus or Unlimited Ultra plan or trade in an eligible device. This will be applied via bill credits over 36 months.
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Up to $830 off with new line or trade-in
Apple iPhone 17 at Boost Mobile
Those on Boost Mobile’s $65 per month Infinite Access for iPhone plan will save $830 instantly, which gets you the basic iPhone 17 free. You can also prepay for the entire phone up front, which scores you a free year of service.
Best iPhone Air deals
Apple iPhone Air at the Apple store
If you have an older device to trade in, you can get between $40 and $670 in trade-in credit. You’ll also get 3% cash back if you purchase with your Apple Card.* Apple also partners with carriers like AT&T, Verizon, T-Mobile and Boost Mobile, which offer an enhanced trade-in credit if you’re looking for a service plan.
Details
Save up to $670 with trade-in
AT&T is offering up to $532 off the iPhone Air when you purchase on installment with an unlimited plan. You will be given bill credits across 36-months.
You can also save up to $800 if you switch carriers. If you purchase online, you can save $200 with a new line. And of course, you can save more with a device to trade in.
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Save up to $532 with unlimited plan
Apple iPhone Air at Verizon
Verizon is offering up to $1,000 off an iPhone Air when you sign up for a line on its Unlimited Ultimate plan or trade in an eligible device. This savings will be applied via 36 monthly bill credits.
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Up to $1,000 off with new line or trade-in
Apple iPhone Air at Visible
Visible isn’t currently offering any direct discounts on the iPhone Air. However, you can trade in an eligible device and save.
Apple iPhone Air at T-Mobile
T-Mobile is offering some significant savings on the ultra-thin iPhone Air, although discounts vary depending on your service plan. If you’re trading in an old phone, you can save up to $1,000 if you’re on an Experience Beyond or Go5G Next plan, $830 if you’re on an Experience More or Go5G Plus plan, or $300 for most other plans.
There are also discounts available for those switching their existing number from another carrier. You’ll get $1,000 off if you switch to an Experience Beyond or Go5G Next plan, or $830 off if you switch to an Experience More plan. A new line and trade-in will also save you $830. T-Mobile also offers special deals to military members, first responders and people aged 55 and older.
Apple iPhone Air at Boost Mobile
Boost Mobile is offering $830 off the iPhone 17 series for those on its $65 per month Infinite Access for iPhone plan. That drops the cost of the iPhone Air down to less than $5 per month. You can also prepay for the entire phone up front, which scores you a free year of service.
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Save $830 with select plans
Best iPhone 17 Pro deals
Apple iPhone 17 Pro and Pro Max at Apple store
Order pages for the iPhone 17 Pro and Pro Max are now live. Plus, if you have an older device to trade in, you can get between $40 and $670 in trade-in credit. You’ll also get 3% cash back if you purchase with your Apple Card.* Carrier partners like AT&T, Verizon, T-Mobile and Boost Mobile offer an enhanced trade-in credit of up to $1,100 if you’re looking for a service plan.
Details
Save up to $670 with trade-in, up to $1,100 with carrier
Apple iPhone 17 Pro and Pro Max at T-Mobile
You can order your iPhone 17 Pro or iPhone 17 Pro Max from T-Mobile now. Get up to $1,100 off when you trade in an eligible device on a qualifying plan, or get up to $800 off when you switch to a qualifying T-Mobile plan and bring an eligible number.
Apple iPhone 17 Pro and Pro Max at AT&T
AT&T is offering up to $1,100 back via bill credits when you trade in an old phone valued at just $230 or more, which includes any iPhone 13 or newer. Trade-ins valued at $130 will still net you $700 in credit and those valued at just $35 or more can still score you up to $350 in credit.
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Save up to $1,100 with trade-in
iPhone 17 Pro at Boost Mobile
Boost Mobile’s offers vary a bit. Pay in full and you’ll qualify for a free year of service on either the 17 Pro or 17 Pro Max. You can also score the 17 Pro from $8 a month or the 17 Pro Max from $10 a month when you’re enrolled in the Infinite Access for iPhone plan for $65 per month.
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Save $830 with select plans
Apple iPhone 17 Pro and 17 Pro Max at Verizon
Verizon is offering up to $1,100 off an iPhone 17 Pro or Pro Max when you sign up for a line on its Unlimited Ultimate plan and trade in an eligible device. These savings will be applied via 36 monthly bill credits and effectively get you the base model free.
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Up to $1,100 off with trade-in
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What’s new about the iPhone 17 series?
Our CNET experts have put together a comprehensive guide on everything you need to know in our , and our offer an even deeper dive. But a shorter version looks like this: The iPhone 17 comes with a new A19 chip, while the 17 Pro and 17 Air get an A19 Pro chip. There is a storage bump as well, up to a starting 256GB. That’s double the base 128GB we saw in the previous iPhone 16. Another exciting change coming with this series is iOS 26 and its minimalistic Liquid Glass feature, which was released Sept. 15. But don’t fret if you’re not a fan of the new interface — light and dark mode UIs will still be available if you prefer.
How much does the iPhone 17 series cost?
Prices differ depending on the amount of storage you buy, but here’s the range:
- iPhone 17: From $799 (£799, AU$1,399)
- iPhone Air: From $999 (£999, AU$1,799)
- iPhone 17 Pro: From $1,099 (£1,099, AU$1,999)
- iPhone 17 Pro Max: From $1,199 (£1,199, AU$2,199)
Hey, did you know? .
What colors do the iPhone 17 models come in?
- iPhone Air: Space black, cloud white, light gold and sky blue.
- iPhone 17: Lavender, mist blue, sage, white and black.
- iPhone 17 Pro and Pro Max: Silver, cosmic orange and deep blue.
Shopping for a previous iPhone model? Our roundup of the best iPhone deals includes sales on the iPhone 16, iPhone 16E, iPhone 15 and more.
How do iPhone 17 trade-in offers work?
There are multiple carriers offering trade-in savings through Apple, some valued at up to $1,100 on eligible trade-ins, which could net you a free iPhone 17 Pro.
Not a fan of contracts? Some retailers also offer trade-in programs, which could offer gift cards toward future purchases instead. This can be a great way to take advantage of savings without necessarily being locked into a contract. Retail offers may not provide as much of a deal as traditional trade-in offers from carriers, though, so keep that in mind as you shop and more offers come online.
*All information about the Apple Card has been collected independently by CNET and has not been reviewed by the issuer.
