Meta has been increasingly focused on Threads in the recent past, and it’s visible in how frequently it’s been adding new features to the platform. Early last month, the social media app announced long-form posts. As part of that feature, users can now post up to 10,000 characters in one go. Now, Threads is getting a “disappearing post” feature, which Meta calls “ghost posts.” Meta started testing this feature back in April, alongside other features that are now available on Threads.
All the replies to your ghost posts land in your Threads DMs
Threads’ new ghost posts feature enables you to share your thoughts or engage in conversation that vanishes after 24 hours. You’ll be able to create a ghost post on mobile by enabling the toggle that has the new “ghost” icon on the app’s compose screen. The feature is a handy addition for anyone who likes to post something but doesn’t want it to appear on their Threads profile.
Every time you publish a ghost post on Threads, others will see it having a dotted bubble around. This gives an idea to others that it’s a disappearing post. What’s interesting is that the replies on such posts land directly into your DMs and don’t appear on your timeline.
Another thing to note is that other Threads users can’t see the number of likes, replies, or the names of ghost post viewers. However, they can still see smiley-face icons below the disappearing posts. This gives an idea to people that others have replied to or liked the posts.
You can still revisit the post from the “archived” section
Not to forget, you can still check ghost posts from the “archived” section of the Threads’ settings menu. Think of this feature as Instagram Stories that are only available for 24 hours. Meta, in the announcement post, notes that this feature is for those who want to “share unfiltered thoughts and fresh takes without the pressure of permanence or polish. Here today and gone tomorrow, you can feel confident trying new things and posting spontaneous thoughts.”
