A Verizon store. | Image Credit – Jeff MooreVerizon can’t seem to do anything right these days. With a new CEO at the helm, the company has readjusted its priorities, but so far, its renewed focus on customer goodwill doesn’t seem to be helping. The company’s latest offer to give AT&T and T-Mobile customers a better deal is getting a tepid response.
Even lower prices don’t work now?
Earlier this month, Verizon kicked off a new campaign, urging postpaid AT&T and T-Mobile customers to bring in their bills for a lower-priced offer.Jeff Moore, Principal of Wave7 Research, says that representatives aren’t seeing many switches by AT&T or T-Mobile customers. The tepid response is clear in the data.
Per new Wave7 Research postpaid report, however, reps are not seeing much switching as a result. I don’t think this is working.
Jeff Moore, Principal of Wave7 Research, October 2025
Verizon may be to blame
Apparently, Verizon is using AI to create a custom deal for customers. The company’s tools scan customers’ bills for any discounts and give the same discount to match a competitor’s price.In theory, that sounds like a great way to undercut AT&T and T-Mobile. The implementation, however, is another story. Many customers are complaining that Verizon failed to offer them a lower price than their current provider.
T-Mobile recently threw shade at AT&T and Verizon by saying that their prices were too high and they couldn’t bring their rates down without significantly affecting their bottom lines. That’s what might be at play here. After half a year of customer losses, Verizon seems desperate to gain new customers, but it doesn’t seem to have figured out how to go about it.
Is this going to backfire?
Cable companies are now the preferred choice for new customers. So while AT&T and T-Mobile are still adding customers, the Big Three are fast falling out of favor. Verizon has an opportunity to reinvent itself and trump T-Mobile – which may be about to surpass it as the largest carrier – at its own game. The company has already taken a step in that direction by announcing a better version of the popular loyalty discount. It can’t afford to entice customers with the prospect of a lower bill only to then tell them it can’t beat its rivals on price.
If Verizon continues turning away customers, this will be remembered as nothing more than a deceptive campaign.
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