Apple Analyst Ming Chi-Kuo reports that sales for the iPhone Air have been underwhelming and Apple is cutting back on production and shipments. Suppliers are anticipated to reduce the capacity by 80% starting now until the first quarter of next year.
The poor sales performance of the iPhone Air hint that the iPhone 17 Pro and base iPhone 17 models are covering most of the user demand leaning toward the higher end. Mizuho Securities of Japan reports that the company will be reducing production of the iPhone Air units by a million due to the underwhelming sales.
Base iPhone and iPhone Pro models usually perform well for Apple, but the latest additions has not seen the same level of success. Apple has already tried with an iPhone Mini, and a bigger and more affordable iPhone Plus compared to the Pro Max, but it also did not sell well. Apple could be trying again as rumors suggest that the first foldable iPhone will be released along with the iPhone 18 models.
