SpaceX appears to have opened the first physical store for its satellite internet service.
A user on X posted an image of a Starlink shop in Gretna, Nebraska, which contains “a great lineup of products, along with merch,” they wrote. The Nebraska Crossing shopping mall also lists the Starlink store in its directory.
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Meanwhile, a user on Reddit also reported receiving an email from SpaceX announcing four Starlink stores in the US. Three are located in Nebraska, while the fourth is at the Empire Mall in Sioux Falls, South Dakota.
However, the websites for the three remaining shopping malls don’t list the Starlink stores yet. SpaceX also didn’t immediately respond to a request for comment, making it unclear if the stores are meant to be permanent or merely temporary pop-ups.
In the US, SpaceX has offered satellite internet service online at Starlink.com and through third-party retailers, including Best Buy and Walmart, which carry the hardware in-store. But a couple of months ago, SpaceX quietly signaled it was ready to explore physical retail sales with a job listing for a Starlink Store Manager in Bakersfield, California. The listing is still active.
The retail effort comes as SpaceX has become even more aggressive in trying to attract new Starlink sign-ups in the US through various deals, discounts, and even a new Residential 100Mbps plan for $40 per month in select locations.
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The satellite internet service currently has over 2 million active users in the US. But Starlink is poised to expand its reach through a federal program designed to subsidize internet access in underserved areas. In addition, SpaceX this year began delivering satellite connectivity to phones in the US through T-Mobile; it will soon expand to Boost Mobile.
More recently, SpaceX began selling Starlink accessories on Amazon—just as Amazon prepares to launch its own rival to Starlink, known as Leo.
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About Our Expert
Michael Kan
Senior Reporter
Experience
I’ve been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I’m currently based in San Francisco, but previously spent over five years in China, covering the country’s technology sector.
Since 2020, I’ve covered the launch and explosive growth of SpaceX’s Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I’ve combed through FCC filings for the latest news and driven to remote corners of California to test Starlink’s cellular service.
I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. Earlier this year, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.
I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I’m now following how President Trump’s tariffs will affect the industry. I’m always eager to learn more, so please jump in the comments with feedback and send me tips.
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