T-Mobile is ditching its free “Apple TV on Us” perk, effective Jan. 1, 2026.
The carrier has offered free access to Apple’s video-streaming service since 2021. However, after Apple raised the price of Apple TV from $9.99 to $12.99 a month in August, T-Mobile will pass on the difference to its customers.
According to a support page, T-Mobile will continue to cover the previous $9.99 charge for six months, while customers will pay the remaining $3. “Plan for your new monthly cost. Beginning January 1, 2026, you’ll pay $3.00 per month after your T-Mobile discount,” it says.
The offer is valid for those on the carrier’s Experience More, Experience Beyond, Go5G Plus, Go5G Next, Magenta MAX, Magenta Plus, and ONE Plus plans. After six months, the subscription will renew automatically at $12.99 per month.
T-Mobile is notifying customers about the change via texts that mention Apple’s price hike. The carrier itself increased prices on its legacy plans by $5 per month earlier this year.
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Apple’s streaming service, on the other hand, was recently rebranded from Apple TV+ to just Apple TV. Explaining the change, Eddy Cue, Apple’s SVP of services, said the company usually adds a “+” only when there’s a free basic tier, and that most people were already referring to the platform as “Apple TV.” The company has “no plans” to introduce an ad-supported tier.
Instead, it’s incorporating previously paywalled services into Apple TV for no extra charge, including F1 races and Major League Soccer next year.
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Jibin is a tech news writer based out of Ahmedabad, India. Previously, he served as the editor of iGeeksBlog and is a self-proclaimed tech enthusiast who loves breaking down complex information for a broader audience.
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