When is Black Friday 2025?
Black Friday takes place on Nov. 28 this year. During the sale, retailers, including Amazon, Best Buy, Walmart, and Target cut prices on thousands of products (and many products from brands Amazon owns, like Kindle, Alexa, Ring, and more). Unlike Prime Days, which mainly discounts Amazon products, Black Friday is the universal deals day. Since more retailers participate, there’s more competition (and sometimes better deals).
Are Kindles really cheaper on Black Friday?
Because Kindles fall under one of the many brands Amazon owns, Amazon will normally drop prices during Black Friday and Cyber Monday on them. I’ve been covering these Kindle deals for over two years, and there is always a price drop on the devices during the sale event.
How did we choose these Black Friday deals?
ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.
We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.
What are the best Black Friday deals?
ZDNET’s experts have been searching through early Black Friday sales to find the best discounts. These are the best Black Friday deals so far, by retailer:
And the best Black Friday deals by product category or price point:
