Samsung’s upcoming AI companion robot Ballie has had an odd journey on its road to release, and the wait for it to arrive is set to continue.
Ballie was first teased for a US and South Korea release during the first six months of 2025, before later being delayed until an undisclosed date in the summer. That release window came and went without any official update from Samsung.
Samsung has now confirmed to TechRadar that it hasn’t canceled the robot, but it needs more time to work on Ballie before release. A Samsung spokesperson said, “We are continuing to refine and perfect the technology to deliver an even more impactful customer experience.”
It also hasn’t shared an update on a potential new release window so we don’t know when Ballie will hit shop shelves.
The official Samsung website in the US continues to tease Ballie with a tagline of “more than a home robot, it’s your buddy.” You can sign up for updates, and there’s an animation of Ballie saying “see you soon.”
Samsung’s comments come after a report from The Korea Times in July said industry insiders were suggesting Samsung wanted to reevaluate Ballie’s position in the market. The report said the concerns were around the price of Ballie, which is expected to be high.
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(Credit: Samsung)
The robot was first unveiled as a prototype in 2020, before Samsung returned to the product in early 2024 with a larger design and more AI-focused features. It then teased the product again at CES 2025 saying it would come out later in the year.
Ballie comes with Google’s Gemini AI tech onboard, and it’ll help with smart home tasks like controlling lights, setting alarms, and answering questions. There’s also a mini projector built into the robot so it can show you videos or images to answer your questions.
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