Kerry Wan/ZDNET
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ZDNET’s key takeaways
- Samsung just launched HDR10+ Advanced to optimize older content for newer TVs.
- New features include brightness boosting, adaptive motion smoothing, and better gaming performance.
- The simulated demo is a teaser for what’s to come in 2026.
There were two 115-inch Samsung Micro RGB TVs set in front of me, one broadcasting in the HDR10+ format that our eyes have grown accustomed to since 2017, and the other simulating the upcoming HDR10+ Advanced standard. The difference, as the time gap should suggest, was almost immediately noticeable.
Ahead of CES 2026, Samsung showcased HDR10+ Advanced, the next generation of the open-source HDR10+ standard, which optimizes digital content for both the latest super-bright TVs and those yet to come. The company invited me to its Suwon campus in South Korea to see the technical upgrades up close, and I left the demo feeling excited for next year’s crop of TVs.
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Particularly, upcoming Mini-LED and Micro RGB models — that typically output more than 1,000 nits, brighter than most mastered films — should be able to truly embrace the new HDR standard. And while it’s easy to compare HDR10+ Advanced to Dolby Vision 2, announced only months ago at IFA Berlin, there are several features that set the former apart. Here’s the breakdown.
1. It’s all about accuracy
The simulations demonstrated how the new HDR standard leverages brighter, more color-accurate TVs by effectively reproducing the wider dynamic range and color volume intended by the content creator. Samsung calls this HDR10+ Bright.
This is achieved by feeding the TVs with scene-by-scene dynamic metadata that guides the display’s processing to optimize brightness and color, resulting in a more impactful viewing experience.
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To further assist with local dimming, particularly on more capable RGB Micro LED models (by Samsung) and RGB Mini-LED models (by Sony, TCL, and Hisense) that can sometimes experience unwanted light blooming, a new Local Tone Mapping feature allows the TV to analyze the image more precisely, granting far better control over the local dimming zones of a mini-LED backlight.
HDR10+ (left) and HDR10+ Advanced (right)
Kerry Wan/ZDNET
From the demo videos I saw, subjects that would otherwise lose detail in darker scenes — like the buttons and toggles in the cars’ center consoles above — instead appeared more vivid with higher contrast. Textures and hair detail were also more distinguishable on the HDR10+ Advanced sample.
Lastly, creators can now submit their color grading data directly to TV manufacturers, ensuring their mastering intent is accurately reflected on the consumer’s screen. If this system works reliably, it represents a significant victory for directors and colorists.
2. Gamer’s paradise
There are some notable benefits that HDR10+ Advanced brings to gamers and entertainment buffs. For one, HDR10+ Intelligent Gaming enables the TV to adjust the tone mapping of supported cloud gaming services based on your ambient lighting. It’s a big win if you’ve ever found yourself squinting for details in titles like Dark Souls and Batman: Arkham Knight, as general visibility should see an improvement.
Similarly, HDR10+ Genre detects the genre of what you’re watching — whether that be a moody drama or live sports — and adjusts the picture settings for optimal viewing.
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Motion smoothing is a fairly controversial topic amongst ZDNET’s TV experts, but features like HDR10+ Intelligent FRC, which behaves similarly to Dolby Vision 2’s Authentic Motion, feel like a step in the right direction. Instead of forcing constant motion smoothing, creators can suggest adding frames on a scene-to-scene basis.
From what I saw, the selective motion smoothing is best appreciated during panning shots, which typically have a juddering effect as TVs mismatch the content’s recorded frame rate. The switch-up wasn’t jarring to the eye, and I expect the tech to improve at adapting to scenes over time.
3. Who’s in (for now)
While the HDR10+ Advanced demos I saw were simulated, they offered a compelling vision for how modern content consumption will change. Crucially, this advanced technology provides a practical way for consumers to maximize their high-end TV investments, specifically by leveraging the display’s powerful processing and granular local dimming capabilities.
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The big question now is the coming format war: how will HDR10+ Advanced compare to Dolby Vision 2? This matchup is likely to dominate discussions at future trade shows, particularly at CES.
What’s certain is the early momentum: Samsung has already secured buy-in from streaming giant Amazon Prime Video, and widespread adoption by other major content studios will be the definitive measure of success.
Disclosure: The cost of Kerry Wan’s travel to South Korea was covered by Samsung, a common industry practice for long-distance trips. The judgments and opinions of ZDNET’s writers and editors are always independent of the companies we cover.
