Paramount+ is making some changes that will make its streaming service get more to watch. During Paramount’s earnings report today, the company announced that it will increase the subscription prices for Paramount+ in the US during the first quarter of 2026. Price hikes were also announced today for viewers in Canada and Australia. The new pricing was not shared, but a dollar or two more per month has become the standard change. Considering most streaming services jack their prices every year or two, the news was probably inevitable; the last increase for Paramount+ was back in June 2024. But today’s announcement also revealed that Paramount+ will no longer offer free trials, which is a common practice for most digital entertainment subscriptions.
The changes appear to be part of a reassessment of the Paramount+ finances. The company’s approach to increase long-term profitability “includes shifting away from certain hard bundles and low-margin subscriptions, reducing investment in select international markets without a clear path to sufficient scale, retiring free trials, and reviewing discount practices.”
These new moves follow Skydance’s acquisition of Paramount over the summer, an $8 billion purchase which received regulatory approval after some pretty scuzzy interactions with FCC Chairman Brendan Carr.
