TikTok believes over a billion videos uploaded to its platform were created using AI, and it’ll soon launch tools to help you see fewer examples in your feed.
As announced on TikTok’s blog, the social media network is making changes to its AI policies to give users better control over what they see. TikTok will also improve its watermarking tech to help it better identify AI-generated content.
The app says it will begin testing a new preference for AI within its Manage topics menu. It’ll allow you to select whether you want to see more or less AI-generated content in your feed.
The feature can be found under Settings > Content preferences > Manage topics. The brand currently has toggles for Creative Arts, Dance, Fashion & Beauty, Food & Drinks, Health & Fitness, Humor, Lifestyle, Nature, Pets, Sports, and Travel. There are five settings for each topic, including two for fewer videos, two for more, and a default level.
Selecting less won’t remove AI-generated videos entirely, but it will reduce how often they appear. The brand’s blog post says, “The AIGC setting is intended to help people tailor the diverse range of content in their feed, rather than removing or replacing content in feeds entirely.”
The new toggle will be added to the top of the list, but it may be a while until it tolls out as TikTok says this is a “testing” phase and it has yet to announce an official release date.
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TikTok also says it will add “invisible watermarks” to content that it believes is AI-generated. The brand already uses C2PA Content Credentials tech to identify videos, using metadata to tell other platforms a video is AI-generated.
As videos are reuploaded and shared by other accounts, that metadata can be lost in the process. These new watermarks are designed to follow the video no matter how many times it’s uploaded.
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