Jeff Bezos has a new project: an AI company called Project Prometheus.
Bezos will serve as co-CEO alongside Vik Bajaj, who previously worked at Google X and Google’s biotech arm, Verily, The New York Times reports.
Details on Project Prometheus are light. The NYT isn’t even sure when it was founded, though Bajaj’s LinkedIn profile says he has served as its co-founder and co-CEO since November 2025. He lists San Francisco, London, and Zurich as locations.
It does not appear that Bezos is interested in creating a ChatGPT rival or video generator, like Elon Musk did with xAI. Instead, Project Prometheus will focus on the engineering and manufacturing of computers, automobiles, and spacecraft.
This is broadly referred to as “physical AI,” a concept that Nvidia CEO Jensen Huang has long touted as the next wave in AI development. Last month, he said physical AI would transform “the world’s factories into intelligent thinking machines—the engines of a new industrial revolution.” Last year, Bezos also invested in AI robotics company Physical Intelligence (as did OpenAI).
Project Prometheus has already hired nearly 100 employees, including researchers from top AI firms such as OpenAI, DeepMind, and Meta, the NYT says.
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This would be Bezos’ first operational role since leaving Amazon in 2021. He founded Blue Origin, but a former Amazon exec, Dave Limp, serves as CEO. He also owns The Washington Post. It’s possible Blue Origin could benefit from the technology Project Prometheus develops if Bezos decides to share data. Musk has done this; he put xAI’s Grok voice assistant into Tesla cars, for example, although they are separate companies.
Bezos is coming off a win last week with Blue Origin, which successfully landed a rocket booster for the first time.
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