We’re halfway through the month of November and retailers are starting the weekend with a fresh batch of Black Friday deals. From MacBooks to Hoka sneakers, I’m seeing huge price cuts across the board as we inch closer to the official Black Friday date.
As a reminder, Black Friday 2025 falls on November 28. However, you don’t have to wait till the end of the month to shop. The holiday season is already underway and there are hundreds of early deals I recommend right now. As deals editor-in-chief at Tom’s Guide I’ve covered Black Friday sales for 18 years. Yes, the sales can be overwhelming, but this is the month I make all of my major purchases.
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Louis Ramirez
Editor in Chief, Deals
I’m the Editor in Chief of deals at Tom’s Guide and I’ve been covering Black Friday for over a decade. From running sneakers to coffee machines, I refuse to pay full price for my purchases and throughout the years I’ve learned the best times to shop and where to find the best deals. I’ll be your guide to the best Black Friday deals this holiday season.
