EE is raising the bar for home broadband once again, becoming the first major UK provider to roll out Wi-Fi 7 hardware across every full fibre plan.
The move marks a shift in how the company is positioning its service: not just around faster speeds, but around whole-home reliability, something research suggests matters more to UK households than headline numbers.
Starting today, anyone signing up for an EE Full Fibre plan will get the new Smart Hub 7 Plus as standard, with support for Wi-Fi 7 and up to 30% faster wireless throughput compared to the previous Smart Hub 6 Plus.
For homes pushing into gigabit territory, EE includes the Smart Hub 7 Pro, a tri-band system designed to maintain stable, over-1Gbps performance paired with an upgraded Wi-Fi Extender 7 Pro for wider coverage.
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EE isn’t just swapping hardware, though. The company is bundling a slate of reliability-focused features meant to address common pain points, from dead zones to glitchy connections during peak hours.
Wi-Fi Intelligence runs quietly in the background, adjusting channels and distributing devices across hubs and extenders for stronger coverage. Wi-Fi Optimiser, included in certain plans, fine-tunes performance depending on whether the household is gaming, streaming, or working.
And for security, Advanced Web Protect and optional Norton Cyber Security provide AI-based threat blocking and monitoring across multiple devices.
For users who care as much about uptime as speed, EE’s Keep Connected Promise may be the biggest safety net. If something goes wrong with the fibre line, EE automatically sends a 4G Mini Hub as a temporary backup, and customers can optionally add automatic mobile failover for near-zero downtime.
The refreshed plan structure starts at £28.99 for 74Mbps, scaling up to £39.99 for 900Mbps, with four add-on tiers depending on how much coverage, hardware, and support you want.
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Larger homes, or anyone who just wants guaranteed “no dead zones, ever” stability, may prefer the Premium or Ultimate bundles, which include extenders and, at the top end, a home visit from EE specialists for setup and annual check-ups.
EE is also joining Openreach’s XGSPON pilot, testing next-gen full fibre capable of up to 8.5Gbps. Pricing and rollout will come later, but it signals where the company sees home broadband heading next.
For now, the shift to Wi-Fi 7 across the board makes EE one of the more forward-leaning choices in the UK broadband market, and a strong fit for households that want reliability as much as raw speed.
