The biggest shopping event of the year — Black Friday — is inching closer. The sale event falls on Nov. 28 this year, so there are still a few more days to go. But that doesn’t mean you have to wait till then to start shopping. If you already have the shopping itch, you’re in luck. Major retailers like Amazon, Best Buy and Walmart are already rolling out early deals, including some massive discounts on the best TVs of 2025.
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You can save hundreds (or even thousands) on top brands like Samsung, Sony and LG, with plenty of sizes and specs to choose from. To help you make the most of these early offers, CNET’s shopping experts have scoured the web for the absolute best TV deals you can shop right now. We’ve rounded up our top picks below. Just note that deals can come and go in a flash around the holiday shopping season, so prices may not last for long. We’ll continue to update this page leading up to and throughout Black Friday, so be sure to check back often.
Read more: 33 Unique Gifts for People Who Have Everything
Best Black Friday deals on TVs under 50 inches
Insignia 32-inch Class FE HD Fire TV: $75
They don’t come much smaller than this 32-inch Insignia TV. It has an LED display with HD picture, and even comes with a voice remote for hands-free browsing. You can access all your favorite streaming apps through Fire TV or stream wirelessly using Apple AirPlay.
Philips 40-inch Class FHD Roku TV: $148
At less than $150, this is one of the most affordable TVs you’ll find on this list. It doesn’t support 4K picture, but does have Roku built-in so you can access all your favorite streaming services. It also supports Apple AirPlay for easy wireless streaming.
Onn 43-inch Class 4K Roku TV: $178
This Walmart-exclusive Onn TV is one of the most affordable options out there if you don’t want to give up 4K picture. It features HDR10 support, a 60Hz refresh rate, Apple AirPlay connectivity and… not much else.
Hisense 43-inch Class A4 Series FHD TV: $150
This is a great TV for gamers. With game mode, delays are cut down to 16ms. Plus DTS VIRTUAL:X can give you theater level sound quality.
More Black Friday deals on TVs under 50 inches:
Best Black Friday deals on TVs deals 50 to 65 inches
Toshiba 50-inch Class C350 4K Fire TV: $190
If you’re only after the basics, this Toshiba is a great buy at just $190. It doesn’t have many frills, but it still boasts a 4K picture and features Amazon Fire TV built-in, allowing you to access all your favorite streaming apps. It also has AI upscaling to enhance HD content, as well as Dolby Vision and Atmos.
TCL 55-inch Class QM7K Series QLED Google TV: $600
This Google TV-powered TV combines QLED and OLED techniques to improve backlighting precision, so blacks stay deep while colors pop. Support for 240Hz variable refresh rate makes this big screen ideal for fast-paced and competitive games.
Sony 65-inch Bravia XR X90L 4K Google TV: $900
This Sony model is down by a big $300 with a 65-inch 4K screen. It has HDR10, HLG, Dolby Vision, a 120Hz frame rate, four HDMI inputs and Sony’s XR Contrast Booster, which is great for getting deeper blacks and increased brightness.
LG 65-inch B5 Series OLED 4K TV: $1,000
Thanks to a 50% discount, this 2025 LG TV offers top-notch picture quality at an exceptionally good price. It features a premium OLED display for practically unrivaled brightness and contrast, and uses AI to automatically optimize the picture and sound. It also boasts Dolby Vision and Atmos support and has a 120Hz refresh rate.
More Black Friday deals on TVs 50-65 inches:
Best Black Friday deals on TVs over 65 inches
Roku 75-inch Plus Series QLED TV: $698
Roku may be best known for its streaming devices, but it also produces its own televisions. Its midrange Plus Series features a QLED screen with a 4K resolution, full-array local dimming and both Dolby Vision and Atmos. This model also performed well in our tests, delivering good image quality, with satisfactory color accuracy, though it was a bit dimmer than some similar models.
TCL 75-inch QM6K Series 4K Google TV: $700
This 2025 TCL TV could be a serious upgrade for your entertainment setup. It has a stunning 4K QLED display with high-energy LED chips for superior brightness and Dolby Atmos spatial audio for immersive sound. It also impressed CNET reviewer TY Pendlebury, who praised it for featuring “some of the best picture quality, including great black levels, for an LCD-based TV.” Other features include a gaming mode, Bluetooth connectivity and four HDMI ports.
Insignia 85-inch F50 Series 4K Fire TV: $500
This 85-inch Insignia deal is a great option if you’re looking to go big without breaking the bank. HDR10 support means it’s got sharp contrast and vibrant colors, while DTS Studio Sound supports immersive audio. It also features multiple HDMI ports, allowing you to connect your soundbar, game console and other accessories.
Samsung 98-inch DU9000 Series 4K TV: $1,700
If you’re looking to go really big this year, you can save over 40% on this massive 4K Samsung TV. It’s great for all-round entertainment, with a 120Hz refresh rate, object tracking sound, 4K upscaling and even a game bar to enhance your gaming experience.
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More Black Friday deals on TVs over 65 inches:
Watch this: How to Shop Black Friday and Cyber Monday Deals Like a Pro
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Is Black Friday the best time to buy a TV?
While you can find solid TV deals pretty much year-round, Black Friday is still one of the best times to shop for a new TV. These holiday sales bring some of the lowest prices of the year, and they make it easy to compare specs and prices across different retailers. Most sales won’t officially start for a couple of weeks, but there are plenty of amazing early deals already available.
What should I look for in a Black Friday TV deal?
When it comes to TVs, a few key factors should be considered: size, resolution and budget. We tend to recommend sizing up to the larger screens when you can, as a big picture will make a more noticeable difference than image quality will, generally speaking. If you’re looking for the best picture quality with the highest contrast you can get, OLED or mini-LED TVs are your best bet. With the popularity of streaming services continuing to surge, considering a smart TV with a built-in platform may also be a good idea, although you can always purchase a streaming device of your choosing later to pair with your new TV.
Where can I find the best early Black Friday TV deals?
You’ll find some incredible TV deals at most major retailers right now, including Amazon, Walmart and Best Buy. Plus, manufacturers such as Samsung, Sony and LG are offering some direct Black Friday discounts. You should also check out smaller online retailers like Newegg and Adorama, as they may have some “under-the-radar” deals that aren’t being matched elsewhere.
