AMD is reportedly preparing to raise prices on its graphics cards across the board.
As VideoCardz reports, posts on the Chinese Board Channel forum suggest that AMD has made it clear internally that it will be adjusting GPU pricing on all models, although the specific timing and amount have yet to be confirmed.
Rising memory costs are threatening to increase prices for almost all electronics products next year. However, GPU prices were already high amid shortages and hype for Nvidia’s GeForce RTX 50 series and AMD’s RX 90 series. Prices slowly dropped throughout 2025 (except for the 5090), but the surge in AI data center buildouts has caused shortages in secondary industries.
AMD reportedly raised prices slightly across its GPU range in October, but didn’t pass the costs on to customers. However, the next increase is substantial enough that AMD and/or its partners can’t absorb the cost, so it will be passed along to the buyer.
Cheaper GPUs are often the worst hit by price rises as margins are so tight. (Credit: PCMag)
The knock-on effect of that could be huge, as AMD GPUs aren’t just sold as DIY add-in-graphics cards. They’re also sold as part of pre-built systems, in laptops, and in the latest Xbox and PlayStation consoles, as well as in many gaming handheld PCs. They’ll be used in Valve’s new Steam Machine design, not to mention workstations, professional servers, and data centers.
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As VideoCardz highlights, the timing of this is particularly galling because AMD’s RX 9070 XT has finally dropped to its starting price of around $600.
AMD hasn’t made any official announcements yet, but considering the impending fallout from memory shortages across most device-based industries, it would be a surprise if AMD didn’t raise GPU prices in turn.
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Jon Martindale
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Jon Martindale is a tech journalist from the UK, with 20 years of experience covering all manner of PC components and associated gadgets. He’s written for a range of publications, including ExtremeTech, Digital Trends, Forbes, U.S. News & World Report, and Lifewire, among others. When not writing, he’s a big board gamer and reader, with a particular habit of speed-reading through long manga sagas.
Jon covers the latest PC components, as well as how-to guides on everything from how to take a screenshot to how to set up your cryptocurrency wallet. He particularly enjoys the battles between the top tech giants in CPUs and GPUs, and tries his best not to take sides.
Jon’s gaming PC is built around the iconic 7950X3D CPU, with a 7900XTX backing it up. That’s all the power he needs to play lightweight indie and casual games, as well as more demanding sim titles like Kerbal Space Program. He uses a pair of Jabra Active 8 earbuds and a SteelSeries Arctis Pro wireless headset, and types all day on a Logitech G915 mechanical keyboard.
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