Black Friday is always the best time to buy cameras and accessories and it’s particularly relevant this year in light of tariffs that have pushed up prices. Most of the major camera and drone makers including Sony, Canon, DJI, Nikon and GoPro are offering substantial discounts across a wide range of products ranging from hundreds to thousands of dollars. Those include multiple options from our guide to the best cameras of 2025, so you’ll get great value for tried and tested gear. These are the best Black Friday camera deals we’ve seen so far in 2025.
Best Black Friday camera and drone deals
DJI Neo drone for $159 (20 percent off): The DJI Neo may be an inexpensive, beginner-friendly drone, but it has powerful features like subject tracking and quick shots. It can shoot video at up to 4K 30 fps and is quick and maneuverable, though it’s also fairly loud. You can also grab one with three batteries and a charger for $229 (21 percent off).
Sony A7 IV for $1,998 (26 percent off): Sony’s A7 IV is still one of the best hybrid cameras you can get thanks to the high resolution, fast shooting speeds and 4K 60p video. Autofocus is incredible for both video and stills, and it comes with in-body stabilization to help smooth your shots. And for photographers, image quality has never been better thanks to the high dynamic range and enhanced resolution compared to the A7 III.
GoPro Hero 13 Black for $319 (26 percent off): GoPro’s Hero 13 Black is now available with a new family of modular lenses called the HB series (ultra-wide, anamorphic and macro), making it far more versatile for action creators. It also has a slightly bigger battery that allows longer capture times, up to 90 minutes for 4K 30fps video. Other specs remain the same, including up to 5.3K at 60fps in 10-bit color, along with the excellent Hypersmooth stabilization. And if you want an even wider field of view, grab the Hero 13 Black Wide Edition for $329.
DJI Osmo Pocket 3 for $507 (37 percent off): When DJI’s Osmo Pocket 3 came out I said was “maybe the only vlogging camera you need.” It has a big one-inch sensor that boosts image quality considerably, particularly in low light. You also get a large swiveling touchscreen that makes it easier to switch between horizontal and vertical video. What really makes it great for vlogging, though, are the follow modes combined with face tracking. When working solo, you can simply set it up and it’ll rotate and tilt to follow you around — so you don’t have to worry about focus or even pointing the camera at yourself. There’s very little not to like about the Osmo Pocket 3, but it’s not ideal for photos and is also quite expensive. But with the Black Friday deal and Pocket 4 on the horizon, it’s a great time to get one.
Canon EOS R100 with 18-45mm kit lens for $499 (27 percent off): Canon’s EOS R100 is the best deal on a mirrorless camera with a kit lens, and this is the lowest price we’ve seen to date. It comes with a 24-megapixel APS-C sensor that delivers great picture quality with Canon’s pleasing skin tones, offers rapid and accurate autofocus and lets you shoot 4K (cropped) video at up to 24 fps.
DJI Osmo 360 for $357 (35 percent off): DJI’s Osmo 360 is a worthy rival to Insta360’s X5, thanks to the innovative sensor and 8K 50 fps video. It also matches or beats its rival in other areas, with similar battery life and superior low-light capability. Other positives include seamless 360 stitching, compatibility with DJI’s mics and accessories, and excellent ease of use. The one negative is the editing app, which lacks some features found on Insta360’s app.
OM SYSTEM Olympus E-M10 IV with 14-42mm kit lens for $700 (22 percent off): OM Systems’ Olympus OM-D E-M10 Mark IV offers a great mix of photography and video features and is on sale with a solid kit lens. You get up to 15 fps shooting speeds, 4K 30p or HD 120p video, and it’s one of the few cameras in this price category with built-in five-axis stabilization. It’s portable and lightweight for travel, and the lenses are compact and affordable. The drawbacks are an autofocus system that’s not as fast or accurate as the competition, and a small sensor size.
DJI Osmo Action 5 Pro for $259 (24 percent off): The Action 5 Pro features a large 1/1.3-inch sensor that makes it better than the Hero 13 in low light. It also tops the action cam battery life charts at two hours-plus while shooting 4K 60fps. Another nice feature is 47GB of internal storage, a big help if you forget your microSD memory card. And the Osmo Action 5 Pro works directly with DJI’s noise-cancelling Mic 2 and Mic Mini wireless microphones, providing an easy way to record high-quality sound. You can also grab the Action 4 Pro with the same sensor for just $199, or 31 percent off the regular price.
DJI Mini 4K drone Fly More Combo for $359 (20 percent off): The Mini 4K is a beginner-friendly drone, but it’s still got plenty of nifty features. As the name suggests, it can capture 4K video at up to 30 FPS. It can also record 2.7K footage at 60 FPS. There’s 2x digital zoom, a 3-axis gimbal and electrical image stabilization. The drone can transmit 1080p video from up to 10km away.
Panasonix Lumix S9 in green for $1,398 with 18-45mm kit lens (22 percent off): The S9 may be Panasonic’s smallest full-frame camera but it comes with the same 24MP sensor and similar video features to the popular S5 II. To that end, it offers up to 6.2K video, in-body stabilization and reliable autofocus. The key feature though is a special LUT button that lets you easily choose a custom cinematic look designed by professional creators.
Fujifilm X-T50 with XC 15-45mm lens for $1,599 (6 percent off): Fujifilm’s X-T50 is a big improvement over the X-T30 II, thanks to its higher resolution sensor, in-body stabilization and upgraded video capabilities. It’s relatively small and lightweight and has solid autofocus and decent shooting speeds of up to 13 fps. Fujifilm cameras rarely go on sale, so if you’re in the market for this model, now’s the time to act.
Canon EOS R50 for $679 (13 percent off): Canon’s 24-megapixel APS-C EOS R50 is great for travel, parties, street photography and more thanks to the portable size and built-in flash. It offers nice image quality with warm, human friendly photos and is capable for creators as well with 4K 30fps supersampled video, with 10-bit and HDR capability. It comes with a kit lens that’s solid for vlogging or photography with a 24-70mm full-frame equivalent zoom range.
Panasonic Lumix S5 II for $1,498 (25 percent off): The Lumix S5 II is an ideal vlogging camera, thanks to its excellent 6K 10-bit video, powerful stabilization system and phase-detect autofocus. It also offers features that creators need like excellent monitoring tools and advanced audio features, along with the 3.68-million dot EVF and flip-out display.
Nikon Z6 III for $2,097 (22 percent off): The Nikon Z6 III is one of the best hybrid creator cameras you can buy, thanks to the incredible performance of its partially stacked sensor. You can shoot RAW bursts at up to 20 fps in electronic shutter mode while nailing sharp shots thanks to the much-improved autofocus. On the video side, it supports 6K RAW at up to 60 fps, or 4K 120p. The only thing holding it back from dethroning Sony is image quality that’s compromised a bit by the relatively low resolution and reduced dynamic range.
Sony A7R V for $3,298 (21 percent off): With a 61-megapixel sensor, Sony’s A7R V shoots sharp and beautiful images at a very respectable speed for such a high-resolution model (10 fps). It has equally fast and reliable autofocus, the sharpest viewfinder on the market and in-body stabilization that’s much improved over the A7R IV. Video has even improved, with 8K and 10-bit options now on tap, albeit with significant rolling shutter.
Canon EOS R5 Mark II for $3,899 (11 percent off): The EOS R5 II comes with a high-resolution 45-megapixel stacked sensor, but still lets you shoot blackout-free bursts at up to 30 fps (and it can pre-capture up to 15 photos when you half press the shutter button). The updated autofocus with AI tracking is as good as anything offered by Sony and it’s also highly capable for video, with up to 8K 60p RAW and 4K 120p shooting.
Nikon Z8 for $3,496 (18 percent off): Nikon’s Z8 offers the same specs as the company’s Z9 flagship in a smaller body but costs a lot less. It’s one of the highest resolution full-frame cameras with 45 megapixels, but also one of the fastest with burst speeds up to 30 fps. At the same time, it has powerful video capabilities with 8K RAW video at up to 60 fps. Autofocus isn’t on par with Sony’s A1, but the Z8 is a better camera for the price.
Best Black Friday camera lens and accessory deals
Osmo Mobile 7P for $103 (20 percent off): This three-axis gimbal keeps your smartphone video as smooth as can be with DJI’s ActiveTrack 7.0, and includes a magnetic snapping mechanism so you can install your mobile device in seconds. The latest feature is native tracking that follows you around, thanks to the included Multifunctional Module.
K&F Concept 20L camera backpack for $66 (20 percent off): This multifunction backpack can store not only cameras, lenses and even drones in the bottom section, but a couple of changes of clothes up top. It has a laptop compartment, ventilated elastic back, auxiliary straps and more.
SmallRig Camera Tripod for $49 (30 percent off): This 2-in-1 tripod easily transforms into a monopod depending on your needs. It comes with a 360-degree detachable ball head, supports up to 33 pounds and lets you adjust the working height from 16- to 71-inches in seconds.
Rode Wireless Micro for $83 (10 percent off): Another great wireless mic option is Rode’s Wireless Micro designed for smartphone users. The receiver connects to the bottom of your smartphone via USB-C and the microphones attach to the subject via integrated clips or magnets. They capture pristine sound well above what your smartphone can do, with a 20-20 kHz frequency range and 73 dB signal-to-noise ratio.
DJI Mic 2 for $197 (27 percent off): DJI’s Mic 2 can not only be connected to a mirrorless camera like other mics, but also supports Bluetooth audio so can easily be connected to a smartphone as well. It picks up audio from your subject at a range of up to 820 feet (less with a Bluetooth connection) and automatically reduces background noise like wind, city sounds and even drone noise. And unlike the Mic 3, it lets you plug in an external microphone. This deal includes two mic transmitters, a receiver for your camera, a charging case and wind muffs.
DJI RS 4 Mini $305 (17 percent off): The RS 4 Mini is one of the best handheld camera stabilizers on the market thanks to features like its 4.4 pound payload and automatic axis lock. On top of that, the company introduced automatic tracking via its RS Intelligent Tracking Module to keep human subjects in frame no matter where they go. It also offers smoother gimbal tracking, longer battery life and faster charging.
Lexar 64GB Professional 2000x SD Card $48 (31 percent off): If you need very fast SD UHS II memory, Lexar currently has an excellent deal on its 64GB 2000x memory card. It offers 300MB/s read and 260Mb/s write speeds, quick enough to capture high data rate video or bursts of high-resolution photos. Amazon is also offering a solid discount on 256GB memory in the same lineup at $165 or 23 percent off.
Samsung Evo Select 512GB microSD memory card for $33 (30 percent off): This card offers a lot of storage for the money at this price, but it’s fast enough to handle 4K video for drone and action camera storage.
Samsung P9 512GB microSD Express memory card for $75 (25 percent off): If you want a fast card for your drone or action cam that can also be used on a Switch 2, Samsung has the answer. It’s P9 512GB microSD express card is on sale for just $75, or 25 percent off the regular price. It can run at speeds up to 800MB/s on the Switch 2, and transfer files in compatibility mode at up to 160Mbps.
Manfrotto Befree GT PRO 4-section travel tripod $299 (36 percent off): Belying its miniscule 4.23 pound weight, this model offers ultra-stable performance for timelapse and other shots, even in bad weather. It’s also great for video thanks to the integrated 3-way pan/tilt head, featuring fluid cartridges for precise control and seamless movements.
Lexar 2TB Professional CFexpress Type A memory card for $509 (15 percent off): For those looking for fast and copious storage for modern mirrorless cameras, Lexar’s 2TB Professional CFexpress Type A Silver 4.0 memory card is a good solution. It offers 1,750 MB/s read and 1,650 MB/s write speeds fast enough to handle RAW video from most cameras.
Panasonic Lumix G 25mm f/1.7 lens $197 (34 percent off): Panasonic and Micro Four Thirds users on a budget in need of a fast 50mm equivalent prime should check this one out. It offers beautiful bokeh and fast speeds in low light, but costs nearly half the price of f/1.4 models.
Nikon Nikkor Z 50mm f/1.4 Lens $497 (17 percent off): If you want a fast 50mm portrait lens but don’t have a ton to spend, Nikon’s Nikkor Z 50mm f/1.4 lens is on sale for just $497, making it one of the cheapest full-frame options available. At the same time, it offers exceptional sharpness and excellent color rendition, with beautiful bokeh that will flatter your subjects.
Panasonic Lumix S 85mm f/1.8 lens $448 (31 percent off): I own this lens and it’s fast, sharp and versatile for portraits while offering considerable savings compared to an f/1.4 portrait. It’s also great for working pros due to the dust-, splash- and freeze-resistant design and very light weight next to other brands.
Nikon Nikkor Z 35mm f/1.4 Lens $577 (15 percent off): If you’re looking for a fast full-frame Nikon Z prime in the 35-50mm category for portraits, architecture or street photos, Nikon has a stellar deal. The Nikkor Z 35mm f/1.4 lens is fast and sharp with painterly bokeh thanks to the 9-blade iris design. It’s great for video as well, with the silent STM mechanism offering silent autofocus and suppressed focus breathing.
Canon RF24-70mm F2.8 L lens $2,299 (12 percent off): If you’ve been eyeballing a fast Canon RF mount zoom, now’s the time to act. The RF24-70mm f/2.8 L lens rarely goes on sale, but is now available with a $200 (8 percent) discount. It offers an f/2.8 aperture across the entire zoom range so you get awesome bokeh for portraits and high versatility in low light situations.
