Android has a large phone selection, including the pictured Google Pixel 10 line (Credit: Iyaz Akhtar)
Phone Choices
Your phone choice is similar to the PC options available between the macOS and Windows operating systems. Like the Mac, Apple’s ecosystem has just one hardware vendor, albeit a top-tier one. Like Windows, Android isn’t limited to the parent company’s products; you can purchase a handset from one of many phone manufacturers. As a result, you’ll find a profusion of Android phones with a wide range of prices and performance levels.
You can get a respectable, low-cost Android phone, like the Samsung Galaxy A16 5G, for under $200. Compare that with the cheapest iPhone, the iPhone 16e, which costs $599. On the other end of the spectrum, some configurations of the Samsung Galaxy Z Fold 7 (a key example of the variety available with the Android platform) sell for more than $2,000. The most expensive Apple handset, the iPhone 17 Pro Max with 2TB of storage, costs $1,999.
One final Android-exclusive hardware feature might sway your decision to adopt a phone and OS: You can add storage to select Android phones via a microSD card. With iPhones, you’re stuck with the default storage.
Winner: Android
With iOS, you can add eye-catching backgrounds to the home screen, lock screen, or messages (Credit: PCMag Composite; Gabriel Zamora)
Interface and Customization
Android is a customization-friendly operating system. You can create a comfortable smartphone environment, provided you’re willing to navigate through many menus to access a desired setting. However, it also has more options than you’ll find with an iPhone. For example, Google’s Material You radically updates Google’s OS with overhauled color and syncing options, giving your wallpapers and backgrounds a satisfyingly unified look and feel. And thanks to its generative AI, Android lets you create Cinematic Wallpapers that make your home and lock screens pop with impressive holographic effects. Don’t like the default icons and look? Apply a custom theme with a single click using third-party launchers. Overall, Android’s personalization freedom is extremely refreshing.
Apple has significantly enhanced its customization capabilities with iOS 26. What was once an elegant, albeit limited interface, has evolved into a highly customizable menu with a sleek, new Liquid Glass design language, free icon and widget placement options, and color-tinting elements that rival those seen on Android. It also introduces Spatial Scenes, an AI-powered feature that transforms your mundane photos into dynamic, 3D wallpapers similar to Android’s Cinematic Wallpaper. Combined with the impressive, multi-layered backgrounds and color schemes and large, well-designed, dynamic widget improvements, there’s an iPhone interface that you can truly make your own.
Thanks to these improvements, Android and iOS are now quite similar, although their design philosophies remain distinct. If you want control over every aspect of your phone’s appearance and functionality, Android’s open ecosystem is hard to beat. With numerous launchers and icon packs available, you can create a deeply personalized device. If you prefer a cohesive, high-quality aesthetic that seamlessly incorporates your personal photos, iOS 26’s Liquid Glass and Spatial Scenes are superb. The platform delivers powerful and elegant personalization without sacrificing its signature user experience. In short, you can’t go wrong with either.
Winner: Tie
The Google Pixel 10 Pro Fold is an example of Android’s embrace of new and experimental tech (Credit: Eric Zeman)
New Technology Support
New wireless technology standards emerge regularly, and Google has been eager to adopt them in recent years. Android was the first mobile OS with 5G network support. It also beat Apple to the punch with support for wireless charging, 4G LTE, and touchless voice commands. Apple tends to wait until the new technology is proven.
Since Android is open source, third parties can add functionality, such as support for styluses and foldable phones with folding inner screens and additional outer screens. But support for unique handsets can be hit-or-miss: For example, in 2021, Microsoft introduced the dual-screen Surface Duo 2, only to end support for it three years later. These technologies haven’t always been game-changing, but Android is often an early adopter.
Artificial intelligence is another technology that Android and iOS have adopted and integrated into their systems. Google Gemini leverages the AI’s powerful knowledge base to answer your questions, launch apps, translate words and phrases, and even generate content. With iOS 26, Apple has improved Apple Intelligence, providing significantly enhanced generative tools throughout the entire OS. iOS 26 introduces robust, integrated Live Translation in messages, FaceTime, and Phone, as well as a call screening feature that provides real-time transcripts. This narrows a major functional gap with Android. Clean Up, which works similarly to Android’s Magic Eraser, lets you remove unwanted elements from photos by identifying foreground and background features within an image.
Apple is steadily closing the technology gap, but Android remains a step ahead due to its more experimental and versatile generative AI tools.
Winner: Android
Clock is just one of iOS 26’s many useful default apps (Credit: PCMag Composite; Gabriel Zamora)
Default Apps
Apple and Google have many stock apps that live on your phone from the moment you first power it up. You’ll find software for email, web browsing, photo viewing and editing, audio playback and recording, video playback, and document and spreadsheet editing. Both OSes include apps you cannot uninstall, but they also let you replace stock apps with third-party options. One oversight on the Android side is the lack of a task or to-do app—iOS’s Reminders app is a sleek and efficient way to stay on top of things. Google receives partial credit because you can set tasks with Google Calendar, and it provides the Keep app as an extra download during the phone setup process. It does a good job with to-do lists.
Messaging apps are worth highlighting since communication is a top smartphone activity. Apple edges ahead of Android here with its robust Messages app, which includes Animoji, Memoji, payments, games, and the Messages app store. It has Stickers, an impressively addictive function that lets you transform a photo’s subject into a sticker that you slap into any Note or Message. In a nice touch, you can quickly turn a messaging session into a call or video chat with FaceTime, and you can also send and receive messages from your Mac.
However, Android is not far behind iOS. Android Messages utilizes Rich Communication Services (RCS), which has multimedia messaging and enhanced privacy features, including end-to-end encryption for one-on-one conversations. Using Messages in any web browser is a brilliant feature, as it lets you easily chat with others while on the desktop (perfect for chatting with friends while at work). Both Android and iOS incorporate live translation in their respective message apps.
Another important stock app for any mobile OS is GPS navigation. Google has long been acknowledged as the number-one map service, but Apple has significantly cut into that lead in recent years with Apple Maps’ numerous new features, including multi-stop routing and cycling navigation. Google remains more thorough and up-to-date with local information, providing full Street View coverage. It has biking, driving, public transportation, and walking directions.
Both have excellent health monitoring, news, and podcast apps, but the iPhone is better for video editing with iMovie and music creation with GarageBand.
Apple features its own Translate app to compete with the market-dominating Google Translate. The search giant’s app supports far more languages than Apple’s, along with tools for finding text in photos—particularly important for languages with an alphabet you’re unfamiliar with.
Likewise, Apple enhanced its Visual Lookup technology to identify anything on your iPhone screen, similar to the Circle to Search function on Android devices. The apps let you highlight photo subjects to trigger a Google search. Apple also allows you to ask ChatGPT for more information.
iOS is the better choice if you’re invested in Apple’s ecosystem and value seamless integration between devices. However, Android is a better choice if you prefer customization, want easy access to Google’s more advanced AI, or make heavy use of Google services.
Winner: Tie
Spotify, available for Android and iOS, is one of our favorite third-party music apps (Credit: PCMag Composite/Gabriel Zamora)
Third-Party Apps
In the past, apps first arrived on iOS and eventually made their way to Android. That’s still the case with Adobe, which launched the Photoshop tablet version on Apple hardware. But a few apps now come to Android first.
Another important differentiator is that Android lets you install software from non-Google app stores (or sideload them, bypassing the store). Another convenience you won’t find in Apple’s store is the ability to remotely install apps onto your phone via the web. Say you see an app in an article you’re reading on your laptop. If it’s an Android app, you can simply visit the Play Store’s website and install it from there. With iOS, you must install the app using your iPhone.
Winner: Android
OS fragmentation continues to plague Android (Credit: Statcounter.com)
OS Availability and Fragmentation
If you buy an iPhone, you can be assured that it will receive the latest iOS updates for at least several years. Android’s updates are becoming more widespread, but they still lag behind iOS. To complicate matters, Android’s OS updates typically launch exclusively on Google Pixel devices. Samsung and other smartphones get the respective update weeks or months later, leading to further fragmentation. This is further complicated by Google’s adoption of a quarterly update rollout, which means updates and improvements are staggered throughout the year. Android’s fragmentation is a mess.
Neither company’s developer site reveals the market share of the recently released versions. According to Statcounter.com, Android 15, the most popular version of the OS, powers approximately 29% of Google devices. On the other hand, last year’s iOS 18 was installed on 88% of iPhones, making iOS adoption an order of magnitude greater than that of Android. That’s great for iOS, a problem for Android.
There are multiple Android versions because the OS is open source and runs on many different devices. This leads to inconsistencies in development, management, and security. The latter is a major concern because such disparate Android support makes it harder to ensure compliance and data protection.
Because phone manufacturers heavily customize Android, incorporating all the best software features into a single device is a challenging task. It’s common to see OnePlus, Pixel, and Samsung devices with tools that aren’t standardized on the Android OS until much later. For example, Samsung introduced Single Take in 2020, a camera function that utilizes AI to capture multiple photos and create a composite of the best shots. Google introduced Best Take, a similar function, in 2023, but only on Pixel 8 and newer models.
Winner: iOS
Android and Apple both offer numerous security features (Credit: Zooey Liao/PCMag Composite; Gabriel Zamora)
Privacy and Security
The mobile operating systems have decent records and safeguards regarding security, but Android, being more open, has more vectors for malware to enter your phone. In particular, apps are more prone to bring trouble to Android, especially if you install them from an alternative app store.
Privacy has been a focus in recent Android versions, with several new protections against third-party app abuses. For example, apps ask for permission before sending you notifications. Android allows you to grant one-time access to location and other private data, but iOS enables you to share your approximate location with apps rather than your exact location. Since Google’s entire business model revolves around gathering information about each user, it’s hard for the search/ad company to compete with Apple, whose profit model doesn’t involve surveillance or profiling. This is not to say that privacy-compromising apps can’t appear on iPhones, either.
Android also features Private Space, a PIN-secured hidden drawer in your app drawer that lets you store sensitive apps and data (such as banking and dating applications). It is essentially a digital safe that others can’t access. You can link a Private Space to a second Google account for more security, creating a second profile for your Android device. Apps moved to Private Space don’t appear in your app list, notifications, recently viewed apps section, or settings.
Apple’s closed-source nature, device ubiquity, and support still make iOS the best choice for security.
Winner: iOS
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Apple’s Continuity Camera lets you use an iPhone as a webcam (Credit: Apple)
Integration With Other Devices
iOS has better ecosystem integration due to Apple’s tight control over both hardware and software, resulting in seamless features like Handoff and Universal Clipboard. Android has more device and OS flexibility with its open nature and wider range of hardware choices, but as mentioned in the fragmentation section, this can result in inconsistent experiences and optimization issues.
Both OSes feature cross-device support, but Apple leads the charge here. For example, Apple’s Continuity Camera enables your iPhone to function as a webcam for your Mac. Likewise, Handoff lets you start work on one Apple device and pick up where you left off on another.
Apple’s other Continuity features are hard to beat, but thanks to the Windows Phone Link app and Android cross-device connectivity, you can connect an Android phone with PCs just as effectively as iPhones connect with Macs. That even includes making calls. These capabilities depend on your phone model, with Samsung handsets getting preference. Additionally, Google has made notable improvements to app streaming. You can now stream apps between Android devices and Chromebooks, letting you respond to notifications or browse YouTube. This new feature isn’t quite as robust or polished as Apple’s Continuity tools, but it’s a step in the right direction.
Apple’s device ecosystem includes far more than just laptops and phones, though. iOS ties in neatly with Apple Watch, Apple TV, the HomePod smart speaker, and iPads. Google has its equivalents, but they lack Apple’s shine. However, the Google Nest line generally exceeds Apple’s Siri-powered devices in PCMag’s ratings (and third-party Google Assistant speakers are available from Bose and Sonos).
Winner: iOS
Like Android, the iOS Camera app has many useful tools beyond snapping photos (Credit: Angela Moscaritolo)
Camera and Photos
Smartphone cameras—and, perhaps just as importantly, their photo-processing apps—have recently been a focus of new smartphone and mobile OS releases. In either system, you can find excellent camera options (including multiple-camera systems). Don’t get bogged down in megapixels, however: Even though you can find Android phones with super-high megapixel numbers—the Samsung Galaxy S25 Ultra can shoot at 200 megapixels—that number is less important than the camera sensor. For a detailed analysis, read PCMag.com’s comparison of the best smartphone cameras.
The OSes also feature impressive photo enhancement software to make your pictures look even better than the sensor and lenses are capable of on their own. Both can add bokeh (background blur) to a portrait and provide features such as slow-motion, panorama, low-light, and time-lapse shooting. Android lets you create 360-degree photos, whereas iOS users require a separate app for this feature. Otherwise, Android and iOS are similar in terms of photo functionality.
Android leverages Google Lens to help you identify items, shop online, translate text, and scan documents. iOS taps its expanded Live Text function to the same end, bringing that feature to video. Your iPhone can also recognize image subjects. Called Visual Look Up, this feature identifies objects and subjects in a photograph, letting you isolate them from their background for use as a separate image or sticker. It also provides additional information about the subject, pulled from the web.
Both OSes let you save raw camera files, which photographers will no doubt appreciate, so you no longer need third-party apps like the excellent Adobe Lightroom Classic app (which is available on both platforms).
AI functionality has also made its mark in Photos. Android lets you touch up and remove photo elements using Clean Up and Magic Eraser. Although one is not necessarily better than the other, Magic Eraser excels at removing larger unwanted objects, while Clean Up delivers more polished overall results.
Winner: Tie
iOS has a helpful voice assistant, but Android’s Google Gemini AI rocks (Credit: Zooey Liao/PCMag Composite; Gabriel Zamora)
Voice Assistant
Apple’s Siri and Google Gemini let you perform actions using your voice. Both are easy to invoke and support a wake word.
Siri has improved at recognizing your speech if you misspeak or change your inquiry mid-sentence. It can answer device-specific questions without automatically referring you to the web, which was a particular nuisance with earlier iterations. Siri also features more natural and less robotic voice options that are easier on the ears.
In addition, Siri can perform Automations and Shortcuts. Shortcuts launch actions based on triggers, such as telling Siri to activate a specific Focus mode. Automations are also shortcuts, but they’re triggered by an event. For example, you can create a morning automation that reads you the current weather forecast and calendar events for the day when you stop your morning alarm.
In comparison, Pixel devices use the Gemini Nano model for on-device voice assistance. Pixels also link to the Gemini 3 Pro model in the cloud for demanding AI tasks. However, you don’t explicitly need a Pixel device to use Gemini: It works with phones and tablets running Android 10 and up, and with at least 2GB of RAM. For example, you can ask it to play a particular show on Netflix, send a message, summarize a web page, or check your grammar.
Both assistants tie into rich smart home ecosystems (Android with Google Home and Siri with Apple HomeKit devices), so you can rest assured that you’ll be able to turn up the heat, raise the shades, or open the garage door—assuming you have all the requisite smart appliances. You can use Google Gemini and Google Home on an iPhone, but you can use Siri only on Apple products.
Android takes the lead here, at least until Apple releases Siri 2.0. Whenever that is.
Winner: Android
Android and iOS both have detailed parental control options (Credit: Zooey Liao/PCMag Composite; Gabriel Zamora)
Parental Controls
Android and iOS both offer comprehensive parental controls, but the primary difference is that Android allows for the easier and more complete installation of third-party parental control software. iOS has deeper built-in parental controls.
According to Apple’s support pages, you can use its Screen Time feature to “block or limit specific apps and features on your child’s device” and “restrict the settings on your iPhone, iPad, or iPod touch for explicit content, purchases and downloads, and privacy.” As its name suggests, you can keep tabs on how much time a child spends on apps and the web. You can also view detailed reports on all activity. Parents can configure limits for children using the Family Sharing feature, and lock them down with a passcode that only the parent knows. They can also set communication limits, allowing only calls, messages, and FaceTimes with specific contacts.
When setting up an Android phone, the first step is to choose whether it will be a parent’s or a child’s device. As mentioned, Android doesn’t limit you to its own parental controls, allowing you to use third-party options like Aura and Bark. Google’s Family Link app allows parents to view their kids’ activity, approve app downloads, set screen time limits, lock their device, and track their location.
Apple provides stronger built-in parental features, but Android has the advantage of allowing third-party solutions. It’s a wash.
Winner: Tie
Apple excels in games, AR, and VR (Credit: Apple/Will Greenwald)
Games, VR, and AR
Apple and Google have expanded their gaming capabilities, with large libraries of casual and near-console-level games. Both allow you to subscribe to a selection of titles rather than purchasing them separately. Apple has Apple Arcade ($6.99 per month), while Google has Google Play Pass ($4.99 per month). The subscriptions lack ads, and Play Pass includes some non-game apps from lesser-known developers.
However, Apple has gone a step further by making a major gaming push across its various devices, including iPhones. In fact, iOS 26 introduces a unified Games app, which acts as a central hub for managing all your games and connecting with friends who also use Apple products. A surprising number of high-quality games, such as Death Stranding: Director’s Cut and Resident Evil 4 Remake, made their way to Apple’s platforms. These titles are tied to your Apple account and are cross-compatible with other Apple devices, which is especially convenient. Android lacks these high-profile releases.
Additionally, Android and iOS incorporate augmented reality (AR) and virtual reality (VR) technologies. The iOS App Store has a diverse selection of VR apps and VR games that can be explored on the Apple Vision Pro and compatible VR headsets.
Google abandoned its promising Daydream VR and Tango AR initiatives, but work on ARCore, an augmented reality technology, continues. The company has a dozen projects letting developers build apps using the technology. The smartphone Camera app’s Playground mode features nifty 3D animations that seamlessly blend into the real world. Google Lens leverages AR to overlay nearby shopping and dining establishments.
Winner: iOS
Like Android, iOS has a mode that reduces distractions by letting you customize which notifications, calls, and apps are active (Credit: Zooey Liao/PCMag Composite; Gabriel Zamora)
Business-Friendly Features
Two of the previous sections are relevant here: Fragmentation and Security. Both are wins for iOS, as IT departments want a unified platform. However, other important considerations exist when choosing a smartphone platform for business. For some businesses, Android’s open architecture is preferable, letting them create apps that access system features more deeply and widely. For example, Android lets third-party services take over the phone for parental control, whereas Apple doesn’t.
Both operating systems can run Google Docs and Microsoft Office, so that’s not a differentiator. Likewise, the Phone Link app is available for both platforms, allowing you to synchronize your smartphone with your Windows PC to access your phone’s content on your computer. It’s too close to call.
Winner: Tie
Both platforms provide useful accessibility tools (Credit: Zooey Liao/PCMag Composite; Gabriel Zamora)
Accessibility
Apple and Google added features to their mobile operating systems that help people with disabilities use their phones. Android has Live Transcribe, which enables people who are deaf or hard of hearing to read what’s being said in real-time. The OS also features TalkBack, a tool that speaks aloud what’s on the screen; Lookout to notify you of what’s in view; and Voice Access for controlling your phone by speaking. Android supports external switches (from AbleNet, Enabling Devices, RJ Cooper, and Tecla) and lets you reprogram phone buttons. It recently added per-app language personalization, which is superb for multilingual users, even if the feature is not as app-ubiquitous as we would have liked.
Apple provides several similar accessibility features, including Back Tap, Dictation, Live Caption, Pointer Control, VoiceOver, and Sound Recognition. There are Made for iPhone hearing aids, and the platform supports external hardware switch controllers, such as the AbleNet TrackerPro hands-free mouse, which follows head movements.
Both platforms offer third-party accessibility apps, including Be My Eyes, AccessAble, and TapTapSee. In short, Android and iOS are terrific for accessibility, so you can’t go wrong with either.
Winner: Tie
