Over a billion AI-generated videos have been uploaded to TikTok, so the app plans to launch tools to help you see fewer of them in your feed.
The video app is making changes to its AI policies to give users better control over what they see. TikTok will also improve its watermarking tech to help it better identify AI-generated content from apps like OpenAI’s Sora or Google’s Veo.
It will begin testing a new preference for AI within its Manage topics menu, which will allow you to select whether you want to see more or less AI-generated content in your feed.
The feature can be found under Settings > Content preferences > Manage topics. The brand currently has toggles for Creative Arts, Dance, Fashion & Beauty, Food & Drinks, Health & Fitness, Humor, Lifestyle, Nature, Pets, Sports, and Travel. There are five settings for each topic, including two for fewer videos, two for more, and a default level.
Selecting less won’t remove AI-generated videos entirely, but it will reduce how often they appear. TikTok’s blog post says the AI setting is “intended to help people tailor the diverse range of content in their feed, rather than removing or replacing content in feeds entirely.”
Recommended by Our Editors
The new toggle will be added to the top of the list, but it may be a while before it rolls out, as TikTok says this is a “testing” phase and it has yet to announce an official release date.
TikTok also says it will add “invisible watermarks” to content that it believes is AI-generated. It already uses C2PA Content Credentials tech to identify videos, using metadata to tell other platforms a video is AI-generated. As videos are reuploaded and shared by other accounts, that metadata can be lost in the process. These new watermarks are designed to follow the video no matter how many times it’s uploaded.
Get Our Best Stories!
Your Daily Dose of Our Top Tech News
Sign up for our What’s New Now newsletter to receive the latest news, best new products, and expert advice from the editors of PCMag.
Sign up for our What’s New Now newsletter to receive the latest news, best new products, and expert advice from the editors of PCMag.
By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy
Policy.
Thanks for signing up!
Your subscription has been confirmed. Keep an eye on your inbox!
About Our Expert
Experience
I’ve been a journalist for over a decade after getting my start in tech reporting back in 2013. I joined PCMag in 2025, where I cover the latest developments across the tech sphere, writing about the gadgets and services you use every day. Be sure to send me any tips you think PCMag would be interested in.
Read Full Bio
