Black Friday and Cyber Monday are nearly here, and you can expect hundreds of discounts across nearly every category, including popular tech items like laptops, TVs, gaming consoles, tablets, and more. Lucky for you, if you’re looking to get your holiday shopping done early, several retailers are already slashing prices, including one of the most popular retailers for fast shipping and a wide variety — Amazon. Amazon’s official Black Friday sale kicked off on Thursday, Nov. 20, ushering in over a week of seasonal savings.
Also: Our favorite early Black Friday deals
As ZDNET’s deals and shopping editor, I have a trained eye for the best offers on top tech, and our team of expert reviewers will continue to track the best offers that arise throughout Cyber Week 2025. In the meantime, here are the best deals I’ve found at Amazon during the brand’s Black Friday sale event.
Best Black Friday Amazon deals
- Current price: Starting at $249 (up to 38% off)
- Original price: Starting at $349
The popular Oura Ring 4 is seeing discounts of up to 38% off depending on the finish you’re looking for, and smart ring reviewer Nina Raemont’s only regret is not purchasing one at this price.
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- Current price: $18 (38% off)
- Original price: $29
The single AirTag is on sale for only $18, a solid 38% off.
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- Current price: $340 (36% off)
- Original price: $530
This projector is about the same size as a soda can, and it’s perfect for a movie theater experience at home.
Review: Nebula Capsule 3 Projector
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- Current price: $140 (18% off)
- Original price: $170
Editor Allison Murray says this alarm clock upgraded her sleep experience, and it’s on a rare sale ahead of Black Friday.
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- Current price: $99 (23% off)
- Original price: $129
The Apple Pencil Pro is under $100 again, and it’s the best stylus option for the latest iPads.
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- Current price: $160 (36% off)
- Original price: $250
The 2022 Apple Watch SE is on sale for a smidge over $150 — and it’s the one I personally recommend.
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- Dyson Airwrap Styler: $400 (save $150): The popular Dyson Airwrap is on sale for 27% off.
- Shark FlexStyle Special Edition: $200 (save $130): If you’re wanting similar features as the Dyson Airwrap without the price tag, the FlexStyle is on sale for 39% off.
- Moft Tripod MagSafe: $32 (save $8): Moft’s MagSafe tripod is back on sale again for the first time since October Prime Day, and it’s one of my favorite MagSafe accessories.
- Garmin Forerunner 965: $450 (save $150): This flagship Garmin watch is perfect for tracking workouts, and it’s 25% off in three colors.
Headphone and earbud deals
- Current price: $130 (35% off)
- Original price: $200
Audio reviewer Jada Jones highly recommends these classic Beats headphones (and I do, too).
Review: Beats Solo 4
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- Bose Ultra Open Earbuds: $199 (save $100): Expert Nina Raemont says these earbuds have great sound quality and are perfect for exercise.
- Beats Studio Buds: $99 (save $50): These earbuds are IPX4 rated, include noise-cancelling features, and are compatible with Android and Apple devices for 34% off.
- Sony WH-1000XM5 Headphones: $248 (save $152): Sony’s XM5 headphones are not the newest, but still offer premium sound. Right now they’re 26% off.
TV deals
- Current price: $210 (48% off)
- Original price: $400
The Insignia QF Series is a great entry-level smart TV that uses the Fire TV platform to give you access to thousands of movies, shows, and songs to turn your living room into the ultimate entertainment hub without breaking your budget. It supports both Dolby Vision HDR and Dolby Atmos virtual surround sound for enhanced picture and audio quality, as well as integrated Alexa features for hands-free voice controls.
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- Current price: $150 (40% off)
- Regular price: $250
The Amazon Fire TV 2 Series is a solid entry-level smart TV with integrated Alexa voice controls, a preloaded suite of popular streaming apps, and Dolby Digital Plus audio processing. It also features Bluetooth connectivity for a wireless home theater setup and HDMI ARC for integrating soundbars and other audio equipment.
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- Current price: $170 (43% off)
- Regular price: $300
The Insignia F50 is a great mid-range Fire TV with integrated Alexa voice controls, DTS Virtual: X audio, and standard HDR support. It also features integrated parental controls so little ones won’t be able to access restricted content, apps, and channels.
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- Current price: $230 (48% off)
- Regular price: $440
The Amazon Fire TV Omni QLED features an updated QLED panel as well as support for Dolby Vision IQ HDR for enhanced picture quality, even on its smaller 43-inch screen. It also uses integrated sensors to monitor ambient lighting and automatically adjust picture brightness for the best viewing experience in almost any room.
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- Current price: $75
- Regular price: $130
A great entry-level smart TV that’s small enough to fit in as a main screen in an apartment or dorm room or as a second screen in your bedroom or kids’ playroom. You’ll get 1080p resolution, DTS TruSurround audio support, and integrated Alexa voice controls.
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- Amazon Fire TV Cube: $90 (save $50): Streamline your viewing with the Fire TV Cube for 36% off.
Computer, laptop, and tablet deals
- Current price: $340 (40% off)
- Original price: $570
Reviewer Kyle Kucharski says the Kindle Scribe is a reader and note-taker’s dream device.
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- Current price: $449
- Original price: $599
The iPad Air 11th Gen is back down to the price it sold for during October Prime Day.
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Home and outdoor deals
- Current price: $200 (39% off)
- Original price: $330
These Govee lights are perfect for the upcoming holidays, and they’re under $300 right now.
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- Current price: $90 (40% off)
- Original price: $150
Smart home reviewer Maria Diaz says the Eufy Security E340 dual-camera video doorbell offers a practical way to monitor your doorstep and keep an eye on deliveries.
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- Current price: $28 (60% off)
- Original price: $70
Smart home reviewer Maria Diaz loves this mini cam, and it just got even more affordable.
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When is Black Friday?
This year, Black Friday falls on Friday, Nov. 28. Cyber Monday follows shortly after on Monday, Dec. 1.
Are deals really cheaper during Black Friday?
The holiday season, including Black Friday, is generally a great time to scoop up deals on a multitude of products, including flagship tech. While it’s true to shop smart you need to be aware of sly tactics like markups and faux discounts, price tracking tools like Keepa and CamelCamelCamel make it easier than ever to ensure you’re getting the best deal possible. Black Friday is also an excellent time to save on last year’s latest tech, as we’ve seen dozens of new releases in phones, TVs, laptops, tablets and more over the last 6 months.
Also: Worried about rising tech prices? Try these 5 easy ways to shop smarter right now
How did we choose these early Black Friday deals?
ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.
We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.
What are the best Black Friday deals?
ZDNET’s experts have been searching through early Black Friday sales to find the best discounts. These are the best Black Friday deals so far, by retailer:
And the best Black Friday deals by product category or price point:
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