Apple makes some of the top phones, tablets, laptops and smartwatches of 2025. However, it practically never offers discounts of its own, which can make it tough to find the brand’s top-rated tech at a good price. Deals pop up occasionally, but the best way to score some serious savings is to wait until Black Friday. It’s the biggest shopping event of the year, and it’s less than three weeks away.
Though Black Friday officially falls on Nov. 28 this year, the early deals are already in full swing. Major retailers like Amazon, Best Buy and Walmart are offering big discounts on tech gear, including some of the latest Apple devices. To help you make the most of these rare Apple deals, CNET’s shopping experts have rounded up some of the best bargains below. Just note that prices can change fast around the holidays, so don’t wait too long to take advantage of these savings. We’ll continue to update this page leading up to and throughout the event, so be sure to check back often.
Best Black Friday Apple device deals
Apple MacBook Air M4 (13-inch): $750
The M4 MacBook Air is the latest model in Apple’s lightweight lineup and our overall favorite laptop on the market right now. The basic model comes with 16GB of RAM and 256GB of storage, and there are plenty of more advanced configurations also on sale — including the 15-inch model for people who prefer a larger display.
The Apple Watch SE 3 just hit shelves this fall, and is the most affordable smartwatch in Apple’s lineup. It’s equipped with the same S10 processor as the Series 11 and Ultra 3, and offers many of the same features, like fast charging, 5G connectivity and new wellness tools. Plus, the vibrant display is always on, so you can check the time with a glance.
With this surprising early Black Friday discount, you can grab the starlight color variant of either the 40mm or 44mm model for a record-low price.
Apple iPad A16 (11-inch): $319
The 11th-gen 2025 iPad is the latest model in Apple’s flagship lineup, and one of our absolute favorite tablets on the market right now. It features 128GB of base storage and an upgraded A16 processor, as well as a vibrant 11-inch Liquid Retina display. Plus, Wi-Fi 6 support means speedy web performance, and the 12MP rear camera can even capture 4K videos.
Equipped with the same H2 chip, the AirPods 4 are a more affordable alternative to Apple’s new AirPods Pro 3, and a great option for listeners who prefer an open-ear design. With improved sound, spatial audio support and excellent voice-call performance, our reviewer hailed them as a “worthy upgrade” over the previous-gen AirPods 3.
This deal is for the basic pair without noise cancellation, but you can upgrade to the ANC pair for $150, which saves you $29.
Best Black Friday Apple accessory deals
The Pencil Pro is the most advanced stylus available for Apple users and offers some unique new features for the latest iPad Air and Pro models. It supports haptic feedback, which helps “improve the feel of drawing and painting,” and it adds new squeeze and roll gestures that make it easy to switch between brushes, sizes and colors. Just note that this stylus is only compatible with select iPad models.
Apple AirTags (4-pack): $65
Apple’s sleek and simple AirTags are one of the easiest ways to keep track of your bag, keys, wallet or just about anything else you don’t want to lose. This early Black Friday offers scores you a four-pack for just $65, which is only $1 more than the record-low price. That drops the price down to just $16 apiece, saving you $13 compared to what they’d cost you individually.
Apple Magic Keyboard Folio: $200
Take your Apple tablet to the next level with this detachable keyboard case. It has a 14-key function row and built-in trackpad. It also supports USB-C passthrough charging. Just note that it’s only compatible with the current iPad A16 and the previous 10th-gen iPad.
Apple 35W dual USB-C power adapter: $29
This compact two-in-one wall adapter has two USB-C ports and supports 35W fast charging. It’s great for travel, and works with iPhones, iPads, AirPods and even the MacBook Air.
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02:36
Is Apple offering Black Friday discounts?
Apple almost never offers direct discounts, even during major shopping events like Black Friday. As of right now, it has not announced any sales for this holiday season, and that’s pretty unlikely to change. At best, we may see some special offers such as discounted gift cards.
Is Walmart an authorized Apple dealer?
Walmart is what Apple calls an “Apple Authorized Reseller,” which means it’s allowed to sell new Apple products, such as iPhones, iPads and MacBooks, both in-store and online. In March 2024, Walmart started selling the M1 MacBook Air directly to customers, making it the first time customers could purchase a Mac directly from Walmart.
How do we find the best Black Friday Apple deals?
As you may know, here at CNET we have experts who have kept tabs on technology and related deals for years, if not decades. We constantly review and update our lists of the best iPhones, iPads, MacBooks and other technology inside and outside Apple’s ecosystem. All we have to do is compare what we’ve reviewed or ranked with the discounted prices around Black Friday, and we can easily tell if it’s a good deal. The CNET staff starts working weeks before the event, searching and browsing retailers like Walmart, Best Buy, Amazon and even the Apple Store to see if we find any nice discounts.
Where can I find the best Black Friday Apple deals?
You’ll find some serious bargains on Apple tech at major retailers like Amazon, Walmart and Best Buy, with smaller online competitors like Adorama and B&H frequently offering Apple savings as well.
What time of year are Apple products the cheapest?
If you’re looking to add Apple products to your life, the best time of year to purchase Apple products is Black Friday and Cyber Monday, historically speaking. The early sales have started kicking off already, so you’ll want to start you shopping soon if you don’t want to miss some of the year’s lowest prices on Apple laptops, tablets, earbuds, smartwatches and more.
