It’s official. Amazon has announced that its 2025 Black Friday Week sale will kick off on November 20 and run up until its Cyber Monday event on December 1. That means you’ll get 12 days of incredible Black Friday deals from your favorite brands like Bissell, Nike, Samsung, Beats, and Dyson, to name a few.
• Shop Amazon’s early Black Friday sale
As TechRadar’s resident deals expert who’s covered Amazon’s Black Friday sale for eight years, I’m breaking down everything you need to know about this year’s event, plus I’m listing today’s best early deals worth shopping right now.
According to Amazon’s press release, the retailer will offer up to 50% off Christmas trees, seasonal decor, Amazon’s own devices, electronics, home items, toys, and kitchen appliances. Amazon will be dropping new deals every day, and the retailer has a fantastic grocery promotion, which includes a $25 Thanksgiving meal featuring a Butterball turkey, homestyle sides, and a classic pre-made pie.
You’ll find more highlights from Amazon’s Black Friday sale below, followed by my pick of today’s 13 best early deals, including record-low prices on vacuums, TVs, smart home devices, the Apple Watch, coffee makers, and more.
Amazon 2025 Black Friday preview
- Amazon Devices: save up to 50% off new releases like Echo Dot Max, Fire TV Stick 4K Select, Fire TV 50″ 4-Series, Blink Mini 2K+, and Blink Outdoor 2K+. You can also save on the Echo Show 11, Fire HD tablets, Kindle Paperwhite, and more.
- Seasonal: save up to 50% on artificial Christmas Trees from National Tree Company and Fraser Hill Farm. Customers can also find up to 40% off Lenox ornaments and up to 20% off holiday gift wrap, bags, and bows from Hallmark.
- Grocery: “Feed 5 for $25” Thanksgiving meal offer featuring Butterball turkey, homestyle sides, and a classic pre-made pie. Available online for same-day delivery where available, and at Amazon Fresh stores.
- Electronics: save up to 50% on JBL and Canon, and up to 45% on select Bose audio and PC hardware from Acer and ASUS. Also enjoy up to 40% from LG, TCL, and Hisense, and up to 35% on select Samsung and Google products.
- Home: save up to 55% on Shark and up to 40% on floor care from Bissell and iRobot. Customers can also find up to 35% off Dyson products and 25% off select luggage from Away, as well as fitness equipment from NordicTrack.
- Kitchen: save up to 50% on Ninja and up to 40% on select kitchen essentials from Bentgo, Vitamix, Staub, and Nespresso. Customers can also enjoy up to 35% off Keurig and De’Longhi, and up to 25% off Breville and Our Place.
Amazon’s 13 best early Black Friday deals
Shop more early Black Friday sales
- Amazon: 45% off TVs, AirPods, air fryers & vacuums
- Apple: iPads, AirPods & MacBooks from $119
- Best Buy: $1,000 off TVs, laptops & headphones
- Home Depot: 40% off appliances, furniture, grills & tools
- Lenovo: 45% off laptops & tablets
- Lowe’s: up to 30% off appliances, holiday decor & tools
- Target: 40% off Christmas decor, clothing & furniture
- Walmart: furniture, cheap TVs & vacs from $69
- Wayfair: 54% off Christmas, furniture & decor
