Mark your calendars: Black Friday 2025 falls on November 28. But you don’t have to wait till the end of the month to find good deals. The holiday season is already underway and there are hundreds of early Black Friday deals you can shop right now.
In fact, you could say there are too many deals. That’s where I can help. As deals editor-in-chief at Tom’s Guide I’ve covered Black Friday sales for 18 years. Yes, the sales can be overwhelming, but generally speaking — this is the month I make all of my major purchases. So for the next few weeks I’ll be your personal shopping guide pointing you to the best early deals.
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Louis Ramirez
Editor in Chief, Deals
I’m the Editor in Chief of deals at Tom’s Guide and I’ve been covering Black Friday for over a decade. From running sneakers to coffee machines, I refuse to pay full price for my purchases and throughout the years I’ve learned the best times to shop and where to find the best deals. I’ll be your guide to the best deals this holiday season.
