Wake Up! It’s time to buy. Black Friday is here, and the deals are raining down across the web. This is a chance to secure some gifts for the holiday season, snag those gadgets you’ve been eyeing for yourself, and avoid paying full price for anything.
Featured Black Friday Deal
Updated: Nov 28 2025, 09:39 PM
Dyson Gen5 Detect $ 1050 $ 750
This is Dyson’s most powerful vacuum, and our favorite for vacuuming up pet hair. It’s often on sale for around $850, but it’s great to get this for a little cheaper.
While there are worthy bargains in the deluge, you’ll also find people recommending devices they’ve never actually used at prices that aren’t really discounted. WIRED’s list of the absolute best Black Friday deals is different. Everything here was hands-on tested by a member of our Reviews team and recommended. And we track prices through the year, to ensure that any deal we feature actually is a discount.
Black Friday afternoon update: We’ve added deals on tech accessories and pet gear.
Best of the Best Black Friday Deals
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
Computers
Best PC Laptop Deal: Dell 14 Plus for $500 ($100 off)
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Photograph: Luke Larsen
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Photograph: Luke Larsen
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Photograph: Luke Larsen
Finally, a $500 Windows laptop that isn’t just decent or mediocre, but actually good. The resolution is 2560 by 1600, with decent color accuracy and brightness. The battery life isn’t just adequate—it’s downright impressive. And the touchpad, which is an area where many budget laptops compromise, actually feels smooth and responsive. This is something no other Windows laptop can pull off. The only catch is that it’s a Doorbuster-style sale, meaning once they sell out at this price, this discount will disappear. —Luke Larsen
More PC Laptop Deals
Microsoft
Surface Laptop (7th Edition, 2024)
The Surface Laptop is the MacBook of the Windows world, and the seventh edition has a brilliant display and great battery life. It’s normally priced at $1,000, but you can save 20 percent on Black Friday.
Asus
Vivobook 14 (X1407QA)
If the Dell 14 Plus is sold out, the Asus Vivobook 14 is your next best bet for a budget laptop on sale. The 16-inch model has an even deeper discount.
Razer
Blade 14
This incredibly compact, powerful little laptop works just as well for studying, content creation, and work as it does for gaming.
Microsoft
Surface Pro 12
This smaller version of the Surface Pro is every bit as long-lasting and premium, only more compact. That’s exactly what you want in a detachable 2-in-1 device.
Best MacBook Deal: MacBook Air (M4) for $749 ($250 off)
Photograph: Brenda Stolyar
Apple
MacBook Air (M4, 2025)
The M4 MacBook Air came out in early 2024, and it’s remained the best laptop you can buy. The price has slowly dropped, too. It’s now down to $749, and when you compare this directly with the quality of similarly priced laptops, you’ll see why it’s still at the top of my list. The display quality and resolution is top-notch, while the performance and battery life remain best in class. Now, you might be wondering if you should wait for the M5 MacBook Air instead of pulling the trigger on this deal. If the rumors are true, we’re still at least a few months out from the M5 MacBook Air, making this M4 still worthy of a purchase at this price. —Luke Larsen
More MacBook Deals
Apple
MacBook Pro (M5)
The new MacBook Pro is only a month old, and it’s already on sale. It may not have been a significant revamp, but it’s currently the only Mac to get the latest M5 chip.
Apple
MacBook Pro (M4 Pro/M4 Max, 2024)
While not a huge discount, the M4 Pro MacBook Pro remains a supremely powerful and premium laptop, still a meaningful step up in performance over the M5 MacBook Pro.
Best Computer Peripheral Deal: Audioengine A2+ Speakers for $223 ($56 off)
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Photograph: Simon Hill
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Photograph: Simon Hill
These Audioengine computer speakers rarely go on sale, so now’s a great time to pick up a pair. They’re our favorite computer speakers, with robust sound, and they won’t take up much room on a desk. —Luke Larsen
More Computer Peripheral Deals
SteelSeries
Rival 3 Gen 2
You don’t need to be a gamer to enjoy a good gaming mouse, especially one that is this affordable. They don’t break the mold, but the Rival 3 Gen 2 comes in wired or wireless flavors, and it’s extremely reliable, like a Toyota Camry.
Emeet
SmartCam S800
This 4K webcam does particularly well in low-light conditions, and should be a decent step up from your laptop webcam. Just make sure to use the included software to tweak the colors, as they’re a bit green right out of the box.
Best Wifi Router Deal: Asus RT-BE58U for $98 ($52 off)
Photograph: Simon Hill
This is the Wi-Fi 7 router I recommend for most people in our best Wi-Fi routers guide because it’s easy to set up and will cover homes and apartments up to around 2,000 square feet with fast and reliable connectivity. It’s only dual-band, so you do miss out on the 6-GHz band, but you get all the other advantages of Wi-Fi 7. It also has a generous array of ports and comes with free security software and parental controls. Support for VPN service, separate IoT or guest networks, and Ai Mesh rounds out an excellent device. —Simon Hill
More Wi-Fi Router Deals
Amazon
Eero Pro 6E
One of my favorite mesh systems, this Wi-Fi 6E mesh is ideal for smart homes, provides reliably speedy Wi-Fi, and is oh-so-easy to set up and use. You can nab the three-pack for 40 percent off.
TP-Link
Deco BE67
This high-performing, tri-band, Wi-Fi 7 mesh is the runner-up in my best mesh guide, and it’s a great value at this discounted price, which is $200 below standard.
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
TV & Audio
Best TV Deal: TCL QM6k for $498 ($252 off)
Photograph: Ryan Waniata
This is our favorite TV for most people, because it offers excellent color and great processing, and contains virtually every app you could want. Mini LED backlighting means that you’ll have excellent contrast and plenty of performance in bright rooms, and TCL’s anti-glare technology makes it nice even when sunlight hits it. Its price is the main appeal; you’ll pay hundreds of dollars more for a TV that looks any better. —Parker Hall
More TV Deals
LG
G5 OLED
The G5 is LG’s highest-end OLED, and it is perhaps the prettiest screen we saw all year. With the price dropping below $2,000, it’s a no-brainer for your home theater update.
Sony
Bravia 8 II QD-OLED
Sony TVs are high-priced for a reason: They have the best processing in the game, and they tend to look just a bit sharper than their competitors.
LG
C5
This is probably the best all-around OLED of the year. We’ve yet to get this specific model in for testing, but the C series models we have tested in the past offer a great mix of brightness and color, and good performance for gaming and sports.
TCL
QM8K QLED
This is a higher-end TCL that is great for bright rooms and sports, thanks to a super high peak brightness.
Best Streaming Device Deal: Roku Streaming Stick Plus for $19 ($21 off)
Photograph: Parker Hall
Roku
Streaming Stick Plus (2025)
The Roku Streaming Stick Plus is what I’d recommend for anyone who just wants to enable an older TV to stream modern apps. It looks fine, but I’d get a nicer stick if you have a newer TV. That said, you really cannot beat this $20 price. This is a device that can breathe new life into an older screen in your basement or garage, or which you can use to stream your shows in a hotel room without being too annoyed if you someday leave it behind. —Parker Hall
More Streaming Deals
Roku
Ultra
The highest-end Roku is the one we’d recommend if you want the highest possible streaming quality, thanks to its support for Dolby Vision.
TV Streamer (4K)
If you like casting to your TV from your phone, the Google TV streaming is a favorite for Android users, thanks to tight Google integration. You can save 25 percent during this event.
Roku
Streaming Stick 4K
This is the best streaming stick for most people, thanks to its support for 4K resolution and HDR.
Amazon
Fire TV Stick 4K Max (2nd Generation)
This is a solid 4K streaming stick with an easy-to-use operating system that favors Amazon content.
Best Soundbar Deal: Yamaha Audio SR-C30A for $220 ($60 off)
Courtesy of Yamaha
This is our favorite soundbar system for most people, thanks to its great wireless subwoofer, solid audio processing, and compact footprint below most screens. If you have been struggling to hear the voices on screen, or you’re just looking for a more cinematic experience, I recommend the SR-C30A. —Parker Hall
More Soundbar Deals
Sony
Bravia Theater System 6
If you don’t want to see speakers all around your room, the System 6 is a classy and good-looking wireless system from Sony that will fill your room with sound without physically standing out.
Yamaha
True X Bar 50A
This is essentially Yamaha’s Dolby Atmos-enabled version of the SR-C30A above, and it is worth the upgrade if you’re looking for even more immersion.
Yamaha
SR-C20A
This is the subwoofer-less version of our favorite soundbar for most people. If you have a smaller space and don’t need deep bass, it’s a great deal from this legendary Japanese brand.
JBL
Bar 500MK2
This slim and narrow soundbar comes with a large wireless subwoofer that adds a real rumble of bass.
Best Bluetooth Speaker Deal: JBL Flip 7 for $110 ($40 off)
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Photograph: Ryan Waniata
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Photograph: Ryan Waniata
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Photograph: Ryan Waniata
JBL’s Bluetooth speakers are some of our favorites on the market, and the Flip 7 is no different. We like how durable it is, as well as how loud the tube-shaped speaker can get when placed on a table or in a corner. —Parker Hall
Sonos
Era 100
Sonos has fallen from grace in the past two years, thanks to a wonky app that still seems to have issues, but the Era 100 remains a great wireless speaker with solid sound.
Sony
SRS-XB100
These little Bluetooth speakers are a great addition to a hike or camping trip, and they easily tie to a pack.
JBL
Clip 5
We like the Clip series because they have a built-in carabiner that lets you clip them to anything around.
Tribit
Stormbox Blast 2
This boombox-style speaker will bring the party anywhere, complete with built-in lights.
Best Headphone Deal: Sony WH-1000XM6 for $398 ($62 off)
Photograph: Ryan Waniata
These are the best noise-canceling headphones from Sony, and among the best wireless headphones you can buy. They have insane processing power that can easily silence even the loudest sounds around you, and the included microphones are also awesome for Zoom calls. Sound quality is excellent, with custom-made drivers delivering Sony’s sleek and flat sound. —Parker Hall
More Headphone Deals
Apple
AirPods Pro 2 (With USB-C)
AirPods Pro—even last-gen models like these—are absolutely still worth buying for iPhone owners. They have great noise canceling, decent sound, and they pair instantly with any iOS device. You can save 30 percent during this sale.
Beats
Powerbeats Pro 2
These are some of our favorite workout headphones, thanks to their clip-based design and good integration with iOS, thanks to Apple’s Beats ownership.
Sony
WH-1000XM5
Sony’s WH-1000XM5 headphones remain some of the finest you can buy, despite being older than the latest WH-1000XM6.
Nothing
Headphone (1)
I like these see-through over-ears, which have one of the best volume knobs I have used on a pair of headphones, and which feature audio designed by acclaimed hi-fi brand KEF.
Soundcore by Anker
Aeroclip
Open buds are a great way to listen to podcasts or music while also hearing the world. These are some of our favorites.
JLab Audio
Go Air Pop
If you just need a dirt cheap pair of earbuds for your gym bag, these are on sale.
Apple
AirPods 4
They’re not what our reviewers like, but they are popualar and close to half-off. At this price you can afford to risk losing them.
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
Mobile Devices & Charging
Best Smartphone Deal: Google Pixel 10 for $599 ($200 off)
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Photograph: Julian Chokkattu
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Photograph: Julian Chokkattu
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Photograph: Julian Chokkattu
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Photograph: Julian Chokkattu
Google’s brand-new Pixel 10 is one of the best Android phones on the market right now—it’s rare to find a phone at this price, especially on sale, with a triple-camera system that includes a 5X optical zoom sensor. 5X! That means you won’t have trouble capturing sharp photos of birds up in the tree, your kid earning their diploma, or your favorite artist onstage. Not to mention this is one of the first flagship Android phones with Qi2 magnets, meaning, like Apple’s iPhones, you can magnetically attach the phone to wireless chargers and docks for speedy charging (and attach various fun magnetic accessories). Best of all is Google’s smart software; yes, there’s a lot of generative AI creep that isn’t super useful, but tools like Call Screen can filter out spam calls, and Now Playing automatically tells you what song is playing at the coffee shop without you having to lift a finger. Read our Best Pixel Phones guide for more details. —Julian Chokkattu
More Smartphone Deals
Motorola
Razr Ultra (2025)
This is the hottest flip-style folding phone of the year. The Razr Ultra comes in snazzy designs, has a surprisingly strong camera, and a very useful external display for when you don’t want to open the whole thing up.
Motorola
Moto G Stylus 2025
Want to spend as little as possible but still want a good smartphone? This Moto G Stylus (make sure it’s the 2025 model) is the best bang for your buck, with wireless charging, good performance, a headphone jack, a microSD card slot, and, naturally, a built-in stylus.
Best Mobile Accessory Deal: Nomad 65W Slim Power Adapter for $41 ($8 off)
Photograph: Julian Chokkattu
Nomad
65W Slim Power Adapter
This is my favorite charger, and I’ve been using it for all my gadgets for several years. Nomad’s 65-watt charger is incredibly slim, and it can fit in the tiniest pouches of a bag or purse. It comes with two USB-C ports. When both are in use, you get 45 watts out of the left port and 20 out of the right. If one device is plugged in, the 65 watts of power is more than enough for tablets and phones, and should be sufficient for a MacBook Air or Windows laptop (unless it’s a high-powered machine). —Julian Chokkattu
More Accessory Deals
Apple
AirTag
The best way for iPhone users to stop losing their stuff is to attach one of these AirTags to it. Black Friday pricing makes it easy to stock up.
Spigen
Ultra Hybrid MagFit Case
This Spigen clear case comes in several fun designs that portray the internal components of a smartphone. It’s my favorite cheap case for the iPhone 17 range, though it’s also available for devices dating back to the iPhone 14 Pro.
Arc
Pulse Case
Arc makes popular bumpers for iPhones and select Google Pixel and Samsung phones. They’re just pieces of metal that snugly attach to the top and bottom, but they protect the corners, which is often the point of impact in a drop. There’s 10 percent off sitewide for Black Friday, and select purchases may be eligible for a free Arc Impact.
UAG
Pathfinder Case
UAG makes bold and loud cases for iPhones, Pixel, and Samsung phones, and you’ll find the brand in many of our case guides. The Pathfinder is most often my favorite of its designs, especially in the bright colors. Right now, it’s offering 30 percent off your entire order with the code SAVEMORE.
OtterBox
Commuter, Defender Pro, and Defender XT
I’ve featured the cases for Samsung’s Galaxy S25 series here, but OtterBox makes cases for many popular smartphones, and it’s currently offering 40 percent off sitewide and up to 50 percent off on select products. Its Commuter and Defender series are the more protective cases, but the Symmetry series has lots of fun designs.
Best Tablet Deal: Apple iPad A16 (2025) for $274 ($75 off)
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Photograph: Brenda Stolyar
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Photograph: Brenda Stolyar
The current model of iPad (A16) has dropped below the $300 price we typically see on sales. This is a basic tablet that functions as a second screen for everything from watching movies on a flight to checking the news in bed without your reading glasses.
More Tablet Deals
OnePlus
Pad 3
OnePlus may have just announced a cheaper tablet—the OnePlus Pad Go 2—but the OnePlus Pad 3 is still a fantastic high-end tablet that has a large 13.2-inch screen without a crazy price. It has excellent multitasking features and great performance.
Samsung
Galaxy Tab S11 and Tab S11 Ultra
I haven’t tested the Galaxy Tab S11 yet, but I did test its larger sibling, the Tab S11 Ultra. They share many of the same specs, though the Ultra has overkill features like Wi-Fi 7 support, an extra ultrawide camera, and more storage. The smaller Tab S11 is a much better buy, especially at this price.
Best Power Bank Deal: Nimble Champ for $20 ($5 off)
Photograph: Simon Hill
The Nimble Champ has topped our best power banks guide for a few years, largely because we appreciate the 90 percent certified recycled plastic construction and fully biodegradable packaging. It’s smaller than a pack of cards, with an eye-catching speckled design and a handy carry loop. This 5,200 mAh capacity portable charger has USB-A and USB-C ports and can charge at up to 15 watts. If you need more power, there are deeper discounts on the larger capacity models. You get a 3.3-foot USB-C to USB-C cable in the box. —Simon Hill
More Power Bank Deals
Anker
Nano Power Bank
Despite the tiny form factor, this power bank will fully recharge most phones. It’s also easy to slide into place, and you can continue to use your phone while it charges.
Anker
622 MagGo Portable Charger (A1614)
This slim MagSafe power bank has a clever folding stand. It will wirelessly add between 50 and 80 percent to your iPhone battery. This deal is 40 percent below the normal price.
Anker
Laptop Power Bank
This chunky power bank is packing serious heat, with a smart and practical design, plenty of speedy charging ports, and a handy display.
Anker
MagGo Power Bank (10K) (Qi2)
The best Qi2 power bank we’ve tested has never been more affordable than this. It has a handy built-in kickstand, a two-way USB-C port, and a wee LED display.
Best Kindle Deal: Amazon Kindle Paperwhite (12th generation) for $125 ($35 Off)
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Photograph: Nena Farrell
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Photograph: Nena Farrell
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Courtesy of Amazon
Amazon
Kindle Paperwhite (2024, 12th Generation)
Amazon’s family of Kindle e-readers is popular for a reason, and our all-around favorite is the Kindle Paperwhite (12th generation). The latest generation came out last fall, and it’s got just about everything we want in an e-reader: an auto-adjusting warm light, a three-month battery life, snappy performance, integration with Overdrive so you can get your library books, and the ability to “speak” several languages. It doesn’t have a color screen, but it does have a proper dark mode, which Kindle’s color e-reader doesn’t have. The Signature version is also on sale. —Nena Farrell
More Amazon Device Deals
Amazon
Kindle Scribe (2024)
The Kindle Scribe is a great combo e-reader and digital notebook. There are a few new models coming soon, but we still think this one is worth buying, especially since it’s on sale for $120 off.
Amazon
Echo Dot (5th Gen)
If you’re looking for a great smart speaker on a budget, the older Echo Dot still has an upgraded bass quality compared to any other smart speaker this size (and certainly for this price).
Amazon
Kindle Colorsoft and Colorsoft Signature Edition
The Kindle Colorsoft takes everything we love about Kindle’s e-readers and adds a color screen. You’ll get most of the benefits of a Kindle Paperwhite in living color.
Amazon
Kindle (2024, 11th Generation)
Amazon’s cheapest Kindle is still a powerful, snappy device, and comes in fun colors like matcha green. It’s a great gift for bookworks and kids you want to become bookworms.
Best Digital Notebook Deal: reMarkable 2 Bundle for $408 ($70 Off)
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Photograph: Nena Farrell
One of the best digital notebooks you can get is the reMarkable 2. It’s my favorite budget option, which might seem weird since it’s not necessarily the cheapest option (it’s the same price as the Kindle Scribe) it’s the best for the features and the available accessories like a keyboard folio at the price point, and it is a lower price point than you’ll find for the rest of reMarkable’s lineup or competitors like Supernote. You can get bundles (you’ll need to choose both a marker and folio) of the reMarkable 2 for $70 right now, letting you add on your favorite folio or upgrade the marker without paying as much as you usually would. The digital notebooks from reMarkable are rarely on sale, so don’t miss this one. —Nena Farrell
More Digital Notebook Deals
Amazon
Kindle Scribe (2024)
The Kindle Scribe is a great combo e-reader and digital notebook. There are a few new models coming this winter, but we still think this one is worth buying, especially since it’s on sale.
Kobo
Libra Colour
This is our favorite digital notebook for readers, and it’s a great affordable color option. It’s only $30 off the typical price, but that’s still some savings on our favorite e-reader.
reMarkable
Paper Pro
If you want a color digital notebook, reMarkable’s Paper Pro bundles are on sale, letting you get a color screen and your favorite accessories at a better price.
Kobo Elipsa 2E
This e-reader and digital notebook from Kobo doesn’t have a color screen, but is much larger than Kobo’s other models for easy writing and comes with a stylus.
Best Tech Accessory Deal: Apple AirTag for $18 ($11 Off)
Courtesy of Apple
A new Bluetooth tracker (or seven) is actually top of my Christmas list this year after I lost my three-year-old at the zoo. He was only missing for ten minutes, but that kid is fast, and there aren’t security guards everywhere I go to help find my kid when he does a runner. The answer is a Bluetooth tracker like this AirTag that I can stick in his pocket or hide in his shoes so that I can always figure out which way he’s gone.
More Tech Accessory Deals
Anker
Prime USB-C to USB-C Cable
If you’re looking to charge devices at the fastest speed, then this cable is for you with its USB-IF certification, 240W charging, and lifetime warranty.
Ray-Ban
Meta Smart Glasses
Whatever you think of Meta’s AI policies (they’re garbage) the best smart glasses are the ones that you already want to wear. Last year’s version are now on sale.
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
Home & Kitchen
Best Home Office Deal: Branch Ergonomic Chair Pro for $424 ($75 off)
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Photograph: Julian Chokkattu
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Photograph: Julian Chokkattu
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Photograph: Julian Chokkattu
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Courtesy of Branch
Branch
Ergonomic Chair Pro
This is our top office chair recommendation for most people. Branch’s Ergonomic Chair Pro offers a ton of adjustments, from seat pan to lumbar support, all while looking pretty. It’s hard to find affordable, good office chairs, especially under $500, but Branch is one of the few companies delivering in this price bracket. We’ve rounded up more deals on Branch products here. —Julian Chokkattu
More Home Office Deals
Secretlab
Magnus Pro
Secretlab might be a gamer-focused brand, but anyone can appreciate its metal, magnetic Magnus Pro standing desk. The cable organization is off the charts, largely thanks to the trench at the back and built-in power in one of the legs. Pick up magnetic accessories for more tidying.
Herman Miller
Aeron
Herman Miller’s Aeron is an iconic office chair. Yes, it’s expensive, but this is a chair you won’t have to think about for more than a decade. It’s supportive, can be tailored to your body size, and has an excellent 12-year warranty. We’ve rounded up more Herman Miller deals here.
Best Vacuum Deal: Dyson V15s Detect Submarine for $699 ($351 Off)
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Photograph: Adrienne So
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Courtesy of Dyson
Dyson
V15s Detect Submarine
This is the lowest price we’ve seen all year for this fantastic Dyson vacuum. It’s our favorite vacuum cleaner for both wet and dry cleaning, since it takes the technology we love from the V15 and adds a wet mop head attachment. You sadly can’t buy the attachment and use it with an existing V15, but if you’re already in the market for a new stick vac and want one that can do both, WIRED reviewer Adrienne So says this vacuum is one of the best things that has ever happened to her. —Nena Farrell
More Vacuum Deals
Dyson
Gen5 Detect
Save $300 on Dyson’s most powerful vacuum, our favorite for vacuuming up pet hair. It’s often on sale for around $850, but great to get for a little cheaper.
Bissell
PowerClean FurFinder
Our favorite stick vacuum comes with a great range of attachments, an affordable price point, and can stand up on its own.
Dyson
V8
The discount looks big, but this vacuum is usually around $200 off already. Still, it’s a good price for a good (though older) Dyson vacuum.
Best Air Purifier Deal: Dyson HushJet Purifier Compact for $300 ($50 off)
Photograph: Lisa Wood Shapiro
Dyson
HushJet Purifier Compact
The debut of Dyson’s first tabletop-sized air purifier was just announced in September; it’s finally here, and we’ve tried it. Its claim to fame is that it uses electrostatic filtration, which incorporates electrically charged plates to attract dust, pollen, dander, and other allergens. In our guide to the Best Air Purifiers, WIRED contributor Lisa Wood Shapiro notes this means the filter can last up to five years, as opposed to six to 12 months like a typical HEPA. She thought it was a little loud, measuring twice the advertised decibels on its highest setting, but is otherwise a great option for smaller areas like bedrooms. —Kat Merck
More Air Purifier Deals
Blueair
Mini Restful Air Purifier Sunrise Clock
It’s an air purifier! It’s a sunrise alarm clock! It’s an air purifier inside of a sunrise alarm clock! And it’s 25 percent off its normal price of $200 this Black Friday.
Coway
Airmega Mighty
WIRED’s air quality expert, contributor Lisa Wood Shapiro, considers this Coway to be the best bang for your buck when it comes to air purifiers. That bang is even better at almost 40 percent off the normal price of $230.
Shark
NeverChange Air Purifier
Supposedly, the HEPA filter for this purifier lasts five years—but that’s only if it’s used in a small room.
Windmill
Air Purifier
The cover for this purifier has a paneled bamboo look and comes in several colors.
Best Home Security Deal: Arlo Pro 5S Security Camera for $85 ($95 off)
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Photograph: Simon Hill
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Photograph: Simon Hill
The Arlo Pro 5S tops our best outdoor security cameras guide by offering crisp 2K video, color night vision, a wide 160-degree field of view, and clear two-way audio. It also boasts reliable AI recognition for people and pets, a direct Wi-Fi connection, and a siren to scare intruders away. The Arlo app is swift to load, boasts the best notifications, and supports two-factor authentication, so you can log in with your fingerprint or face, phone permitting. The catch is a pricey subscription (Arlo Secure costs $8 per month for one camera or $13 per month for unlimited cameras) that’s required for subject recognition, smart alerts, and cloud storage. —Simon Hill
More Home Security Deals
Eufy
Floodlight Cam E340
Our favorite floodlight security camera boasts a 3K wide-angle lens, a 2K telephoto lens that can pan 360 degrees and tilt 120 degrees to track subjects, and two adjustable light panels capable of putting out up to 2,000 lumens.
TP-Link
Tapo Wire-Free MagCam (Battery)
With 2K video, local microSD card recording, and a 150-degree field of view this security camera is a solid pick. The Tapo app can detect motion (person, pet, vehicle), and enables you to set activity zones and privacy zones.
Aqara
Smart Lock U50
This affordable, well-made smart lock looks much more expensive than it is and works well. You’ll have to add on a hub for remote Wi-Fi control, though.
Eufy
Video Doorbell E340
If you want a subscription-free doorbell, this is the one we recommend. It offers crisp 2K video, AI recognition for people and packages, and a second, downward-angled lens to show your doorstep.
Best Smart Bird Feeder Deal: Netvue by Birdfy Smart Bird Feeder (No Solar/AI) for $100 ($100 off)
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Courtesy of Birdfy
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Photograph: Medea Giordano
Netvue
Birdfy Plastic Smart Bird Feeder
This is the best price you’ll find all year for our all-around favorite smart bird feeder. It may not be the fanciest model, but it’s user-friendly and reliable. You can enjoy it without a subscription (though for the AI identification and image/video storage, you’ll want to spring for the extra $5 a month), and the app makes it easy to save and share great captures of birds. Note that Birdfy only works with 2.4 GHz Wi-Fi, and the base model comes without a solar panel. I don’t mind this, as Birdfy’s panel has to be mounted separately, and it’s hard to do this when the feeder is installed on a pole, which is what I recommend. —Kat Merck
More Smart Bird Feeder Deals
Bird Buddy
Pro Smart Solar Hummingbird Feeder
Our favorite smart hummingbird feeder is easy to clean and has a fun app.
Camojojo
Hibird DIY
Make your existing bird feeder smart with this mountable camera that works on both 2.4 GHz and 5 GHz Wi-Fi.
Camojojo
Hibird Pro
A rare smart feeder that runs on both 2.4 GHz and 5 GHz Wi-Fi, now new and improved with a built-in solar roof that works great.
Birdfy
Rookie Smart Bird Feeder
Intimidated by smart feeders? Try this simple, snap-together model with Birdfy’s user-friendly app and 1080p camera.
Best Pet Deal: Purobot Ultra for $700 ($300 Off)
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Photograph: Molly Higgins
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Photograph: Petkit
This is one of the priciest automatic litter boxes on the market right now. It has a built-in camera on a swivel arm and uses AI technology to monitor litter box usage. Together, the camera follows your cat when it senses motion and records inside the litter box, and the AI monitors which pet is using and if anything is amiss. The app logs and monitors usage, including the number of times used and the average duration. It also has auto-bagging and -sealing features, so you never have to deal with the stool. At $300 off, this is the lowest price we’ve ever seen. —Molly Higgins
More Pet Deals
PetPivot
Autoscooper 11
If you’re a good pet parent, you’ll get this uber-cheap automatic litter box.
Petlibro
Granary Smart Camera Feeder
Watch and feed your pet while away with this fancy automatic feeder.
Best Indoor Garden Deal: Gardyn Studio 2 for $412 ($137 off)
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Photograph: Kat Merck
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Photograph: Kat Merck
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Courtesy of Gardyn
Gardyn
Indoor Hydroponic Garden
I test indoor hydroponic garden systems all year round, and Gardyn has been my consistent favorite. I have two of them—the Home 4, with 30 plants, and the brand-new Studio 2, with 16 plants—and they both look like living works of art, overflowing with everything from peas and peppers to nasturtiums and even canna lilies. The systems do take a fair amount of maintenance, but as a busy, full-time working parent, it’s nothing I haven’t been able to handle. If you’ve been curious about these, all Gardyn systems are now 20 percent off for Black Friday, netting you $180 off a Home or $111 off a Studio. If you don’t mind the older, original studio, that’s on an even deeper discount for just $337. They also come with a free 30-day trial of Kelby, the AI growing assistant that plans your watering and maintenance schedules for you. —Kat Merck
More Indoor Garden Deals
Auk
Mini
A Scandinavian garden we love, which is simple to maintain and lets you plant your own seeds.
North Spore
Boomr Bin Automated Mushroom Monotub
Grow any mushrooms you want from scratch with this DIY system.
Best Water Filter Deal: Canopy Handheld Shower Wand for $105 ($45 Off)
Photograph: Matthew Korfhage
Canopy
Handheld Filtered Showerhead
Canopy is the best filtered shower wand I’ve tested, a tri-layer filter my tests showed to reduce the total chlorine levels in my water to undetectable levels out of the box, and maintain most of this effectiveness for a couple months before a refill. Filter replacement is easy, meaning you’re likely to actually do it, and Canopy’s filter replacements don’t cost as much as some competitors. The upfront price is usually more of a barrier, but $45 off is a very good discount. —Matthew Korfhage
More Water Filter Deals
Culligan
ZeroWater Filtered Pitcher
Zerowater filters do actually reduce the total dissolved solids in your water to zero—but also the total chlorine. This pitcher backs this up with an attached TDS meter, which is reassuring. Anyway, this is a solid deal.
Weddell
Duo Shower Filter
This isn’t the biggest deal, but it’s solid. And the inline Weddell Duo is the best-tested filter on the market—certified to remove chlorine and lead, and independently tested for PFAS reduction.
Best Kitchen Deal: Breville Smart Oven Air Fryer Pro for $300 ($100 Off)
Photograph: Lisa Wood Shapiro
Breville
Smart Oven Air Fryer Pro
This is Breville’s top-line piece of kitchen hardware, an air fryer and oven that has better precision than any other oven I’ve tested. It toasts evenly across the oven and can air fry chicken wings to admirable crispness, dehydrate fruit, and also roast a 14-pound turkey. The Breville Joule—the same oven, but with a handy autopilot feature— is on almost the same sale, and it’s $400. Both are the cheapest they’ve been this year. But this $300 price, for an oven I know to serve well for years, is hard to pass up. —Matthew Korfhage
More Kitchen Deals
Field Company
No. 8 Cast Iron Skillet
Field Company’s cast iron skillets are something between a functional necessity and an actual work of art. They’re rarely on sale. But here they are for 20 percent off.
Philips
2000 Series 4.4-quart Air Fryer
This 4.4-quart Philips is already my favorite budget air fryer: precise, reliable, as good as it gets for crispy fries at its price range. Now, it’s even $20 cheaper.
Best Coffee Deal: Moccamaster KBGV for $248 ($112 Off)
Photograph: Matthew Korfhage
Moccamaster
KBGV Select Coffee Maker
The Moccamaster KBGV drip coffee machine is a rare combination of qualities. It is an absolute tank, a forever resident of WIRED’s highly selective buy-it-for-life list with a five-year warranty, replaceable parts, and lifetime repairability. But it is also a creature of remarkable precision, hand assembled in the Netherlands to produce some of the cleanest cups of drip coffee I’ve tasted. As someone in the coffee industry what’s on their counter. There’s a good chance they say Moccamaster. It’s more than $100 off right now (different colors have different discounts). —Matthew Korfhage
More Coffee Deals
Baratza
Encore ESP
The Baratza Encore ESP is the coffee grinder I recommend to anyone who asks: It’s dead simple, lasts an eon, grinds finely and precisely enough for espresso but coarse enough for cold brew, and doesn’t cost a mint.
Ratio
Six Coffee Maker Series 2
Drip coffee makers from Portland’s Ratio offer the fullest-flavored cups I know—the roundest extraction. This Six Series 2 is the best thermal-cup coffee maker I know. It’s never this cheap.
Best Espresso Deal: Ninja Luxe Cafe Pro for $600 ($150 Off)
Photograph: Matthew Korfhage
The Ninja Luxe Cafe Pro is the upgrade version of Ninja’s first-gen semi-automatic Luxe Cafe Premier espresso machine, which rocketed to become one of the most popular espresso machines on the planet last year. The Pro is a genuine upgrade: a better tamper, a hot water spout, a great milk automatic steamer, and the best cold frother in the business. This is the lowest price I’ve seen it, and while supplies last you can also get a free travel mug, knock box, or pitcher. Best for lovers of medium or dark roast beans. —Matthew Korfhage
More Espresso Deals
Breville
Barista Express
We’ve seen this price before, but Breville’s most popular semiautomatic espresso machine, the Barista Express, is $250 cheaper right now. It’s long been a WIRED favorite.
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
Beauty & Wellness
Best Smartwatch/Fitness Tracker Deal: Apple Watch Series 10 for $310 ($120 off)
Photograph: Adrienne So
If you already own an Apple Watch, I generally do not advocate upgrading to the latest model, given they’re all pretty iterative. I do think that this year’s Series 11 is worth getting because, for the first time ever, it really does have a full 24 hours of battery life. But last year’s Series 10 (Apple’s 10th anniversary watch) has the same S10 chip as the latest watches. It also has the same slim case, large screen, and is compatible with watchOS 26 (with an Apple Intelligence-enabled iPhone), so you can still enjoy the Liquid Glass design, Workout Buddy, and flick away Smart Stack with your wrist. —Adrienne So
More Smartwatch/Tracker deals
Samsung
Galaxy Watch8 and Watch8 Classic
The first Samsung smartwatches to use Google Wear OS 6, these also have the distinctive and attractive “squircle” cushion design.
Fitbit
Charge 6
This comes close to the lowest price we’ve ever seen for the best overall fitness tracker.
Garmin
Vivoactive 6
The company’s entry-level tracker works with iOS and Android, and draws upon the predictive powers of Garmin’s many proprietary algorithms like Morning Report and Body Battery.
Best Fitness Deal: Hyperice Hypervolt 2 for $179 ($50 Off)
Photograph: Hyperice
The Hypervolt 2 is our first choice for a percussive massage gun. While the Theragun Pro Plus is a top-tier option for serious athletes—and on sale for $550 (originally $650)—the Hypervolt 2 offers a more affordable alternative. At just 1.8 pounds, it packs a powerful brushless 60-watt motor, three speed settings, and five different massage heads designed for most muscle groups. Plus, it can connect to the Hyperice app via Bluetooth for guided routines, provides up to three hours of battery life, and is TSA-approved for carry-on travel. —Boutayna Chokrane
More Fitness Deals
Hyperice
Normatec Go
The portable version of Hyperice’s air compression system is ideal for frequent travelers, athletes, and individuals with poor circulation. I would pay full price for these calf sleeves, so this 20 percent discount is a bonus.
Bob and Brad
EyeOasis 2
We just completed testing this eye mask, complete with heat, compression, and music. It’s also only a fraction of the price of the elite Therabody SleepGoggles.
Bob and Brad
EZBack Massager Plus Remote
Bob and Brad’s EZBack Massager is a back massager, but also a neck massager, a shoulder massager, and even a lower-body massager. So, really, it’s a full-body massager for $53.
Therabody
Theragun Relief
The most affordable Theragun is now even more budget-friendly with this discount. With three attachments and three speed settings, it offers more features than the general person requires.
Best Beauty Deal: GHD Curve Soft Curl Iron for $167 ($72 off)
Photograph: Alanna Kilkeary
One of our favorite curling irons because it heats up fast—in just 25 seconds, to be exact—and features an ergonomic design that’s intuitive for beginners who need help keeping their hair in place. It’s 30 percent off, priced at $167, which could cover the cost of one to three salon visits, depending on the shop. —Boutayna Chokrane
More Beauty Deals
Oral-B
Pro 1000
Our favorite oscillating toothbrush because of its powerful motor, round brush head that effectively reaches molars, and built-in timer. Most Pro models are a solid choice (and on sale right now), but the Pro 1000 offers the best value.
LYMA
The Lyma Laser
Lyma has released a Pro version of this laser, but the older model is still a great option. If you want the original, now is the time to buy it on sale for 25 percent off.
Dyson
Corrale
Dyson quality in a flat iron with no cord—style anywhere in your house or on the go!
Shark
FlexFusion Air and Ceramic System
A powerful multitool we love that comes with five attachments, including an air straightener.
Best Sleep Deal: Hatch Restore 3 for $134 ($36 off)
Photograph: Nena Farrell
Time to stop doomscrolling and start falling asleep, but it’s hard for your brain to switch gears. The Hatch Restore 3 is a sound machine that helps you establish both a nighttime and a morning routine, complete with a sunrise alarm clock feature to kickstart your day gently. You’ll need a Hatch+ membership to access the vast library of sounds, podcasts, and stories, but with the Restore 3 at the lowest price we’ve seen this year, you can reallocate your funds toward it. And based on our testing, both are worth it. —Julia Forbes
More Sleep Deals
Manta
Sound Sleep Mask
While this is the older generation Manta Sound sleep mask, it still gets the job done flawlessly. Listen to your favorite color of noise or ASMR artist and block out light to snooze anywhere.
Cozy Earth
Women’s Bamboo Stretch-Knit Long Sleeve Pajama Set
Be most cozily dressed (pajamas-wise) person opening presents under the Christmas tree with this pajama set.
Silk & Snow
Wooden Bed Frame
Think of Japanese joinery bed frames like Lincoln Logs—you click the wood together rather than bolt it. This one isn’t just sturdy, it’s got a stunning wood stain.
Coop Sleep Goods
Original Adjustable Crescent Pillow
This pillow’s curved edge lets your shoulder to nestle into it while side sleeping, and that fill is fluffy as heck.
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How Does WIRED Find the Best Deals?
We spend our entire working lives testing products and, in part, tracking how much they cost. That way, we can spot a good deal from one that’s just a markdown of an artificially inflated price (a practice far too common, sadly). We also use price-checking tools like Camelcamelcamel, but since we only cover items we’ve actually tested, it’s not that hard for us to keep track of prices and know what’s a good deal and what’s not.
What Is the Best Time to Shop?
In a word: now. The best Black Friday deals are happening right now, and we’ve rounded up our favorites in this guide. In the olden days, Black Friday was just one day long. Shoppers would camp outside of stores, paper circulars in hand, eagerly awaiting the chance to bust down some doors and save a ton of cash. Fast-forward to the internet, and now Black Friday lasts more or less the entire month of November.
Black Friday Retailers To Watch
Amazon: For better or worse, Amazon has changed the game when it comes to shopping—if you want it, Amazon probably sells it. In the tradition of Amazon Prime Day, Amazon is rolling out major discounts for Black Friday and Cyber Monday on everything from bedding to home office gear to TVs to air fryers. This is a good time to save on the brand’s own hardware, like Kindles and Blink security cameras, some of which are 50% off.
Walmart: The Arkansas-based big box store has lots of tech deals like the gray colorway of Beats Solo4 for $79 ($50 off) plus the home and garden deals you’d expect like a Blackstone griddle for $157 ($67 off).
REI: Outdoor co-op REI is a favorite among hikers, campers, and general outdoor enthusiasts. REI’s cyber week sale starts November 29, with rotating deals on a myriad of WIRED-tested products, though you will find their deals live now, notably not called “Black Friday.”
Home Depot: Home improvement projects and general home upkeep can get costly quick. Home Depot has Black Friday discounts for virtually everything you need for the home, including Christmas trees and smart home appliances.
Branch: We love Branch’s home office furniture, including some WIRED-tested favorite office chairs. Everything is 20 percent off for Black Friday, so now’s a great time to upgrade.
Helix: We love Helix mattresses—if you’re going to be spending a third of your life on something, it better be good. Upgrade your sleep for less with Helix’s Black Friday sale, with 25 percent off sitewide.
Target: Target has everything from groceries to flat screens to celebrity-endorsed beauty products. In addition to regular Black Friday sales, Target has price match guarantee and doorbuster clearance items.
Best Buy: In addition to major discounts for Black Friday and Cyber Monday, Best Buy rolls out new doorbusters every Friday, slashing prices on everything from refrigerators to MacBooks. We’ve rounded up the best Best Buy deals we’ve seen so far, including the latest Apple MacBook Pro (M5) for $1,349 ($250 off) and Google Pixel 10 for $599 ($200 off).
Dyson: Making everything from blow dryers to vacuums to air purifiers, we at WIRED are generally huge fans of this well-made, long-lasting (but often pricey) tech, made a lot more affordable with Black Friday sales.
Lowe’s: In addition to Black Friday sales, Lowe’s has rotating daily deals on home improvement essentials, upgraded appliances, and outdoor tools like grills and lawnmowers.
Atlas: At WIRED, we love caffeine, and subscription services. So we go bonkers for this coffee club subscription, and now you can get a free bag of beans for Black Friday.
Sephora: Not only does Sephora have a dizzying amount of cosmetics, it also carries some of our favorite WIRED-tested hair straighteners, blow dry brushes, and LED devices.
